3 types of link-building that will affect your SEO

Sam Richards
Authored by Sam Richards
Posted Wednesday, June 24, 2020 - 7:38pm

Links speak volumes about the credibility of a website. Search Engine Optimization (SEO) and link-building are becoming more and more important, and that's why you need to know the three types of link building that can help take your search ranking to the next level.

Links have always been an essential factor in search engine rankings and are still very important today.

Building the correct types of links on your site is a great way to boost your search ranking, generate more traffic to your website, establish credibility, and enhance the user experience.

In fact, Google penalizes websites that tend to build spammy or low-quality links. As a website owner, it would be a disaster if Google lowered your website ranking. To avoid this problem, you need to build high-quality links that ooze relevance and authority.

In this post, you'll learn how the various types of link-building (inbound, outbound, and internal) can improve your search ranking.

Inbound Links (Backlinks)

Inbound links are incoming links from other sites to your site. Also known as backlinks or incoming hyperlinks, inbound links are among the most important factors in SEO.

Backlinks are crucial because they establish your site's page and domain authorities.

Although it was previously believed that getting as many backlinks as possible was necessary, it is no longer the best approach. Webmasters should instead focus on getting quality backlinks.

But how do you get high-quality backlinks? Here's what you need to do:

Create attention-grabbing content: Quality content adds value to your business. Many content types can spark interest, and if you want to get backlinks from trusted websites, write sharable content at all times.

Find and request trusted websites to link back to your site: There are many tools available to help you find, scrutinize, and connect with trusted sites that can offer backlink opportunities. These include SEMRush, Monitor Backlinks, Open Site Explorer, and SEO PowerSuite, to mention but a few.

Look for high-authority domains: High-authority domains are sites that contain extensions like .edu and .gov. It is believed that such extensions help to boost search ranking since accredited educational institutions use them. 

Disavow or remove bad links: Links from low-quality websites can reduce your ranking. If you get a bad link, you may either request the site owner to remove it or use the Disavow Link Tool to request the search engines to ignore such links during their assessments.

To learn more about how you can use backlinks to get better results for your business, check out the Ghost Marketing tactics.

Outbound Links

Also known as external links, outbound links direct users from your webpages to other websites on the internet. 

However, don't mistake outbound links for backlinks as - unlike backlinks that direct readers from other websites to your site, outbound links are links that readers click from your site that directs them to a different part of the internet.

While inbound links are the most important link-building type, outbound links can also boost your website's search ranking. Search engines like Google consider what other sites write about your site to be more important than what you write about yourself - which means that if more sites link to your website, you will be regarded as a trustworthy source.

Check the content on your website and choose places where external links would be valuable to your readers. Building external links to high-authority websites will add value to your site, but it will also help boost your own website's credibility. Your links should be configured so that they open in a separate tab, so the current tab remains open so your visitors can go back to your website after reading the content on the link.

Internal Links

Internal links are designed to direct visitors from one page of your site to another page on your site. In other words, these links direct readers to content on the same website.

Internal link-building is an excellent way of interlinking your site content so that readers can find the content that interests them most. Internal links also help Google crawlers to understand the architecture of your site.

Therefore, internal link building helps to establish page authority, improve connections between various pages, enhance the user experience, and improve your rankings.

The following are some crucial tips on how to perform internal link building:

Link to pages with relevant or similar content: Linking pages with relevant content helps to spread your internal link juice to different pages on your website.

Use anchor text: This refers to the clickable text in a link. The anchor text should be used naturally. It should also contain relevant keywords instead of something generic like 'read more' or 'click here'. For several links to the same page on a site, make sure to alter the anchor text to rank for different queries.

Link to old articles when crafting a new one: This is important because it will help to increase your older articles' chances of boosting ranking in the search engine results. However, bear in mind that Google and other search engines recognize a website's 'freshness rate', which forms part of their ranking algorithms.  

Conclusion

That's it! The above are the three types of link building that can help increase your SEO ranking. Link building can significantly enhance your SEO performance, from distributing link juice to improving the overall user experience.  

If you're still not using those three link building types in your SEO strategy, you should start now. For more ways on how to drive results for your online business, check this site out.

 

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