10 Reasons to Have Custom Company T-Shirts

There are so many different ways to market your company or brand. One tried and true method is through merchandise and apparel. In particular, t-shirts have always been a surefire way to increase your bottom line. Thus, it's highly recommended that you incorporate this effective tool into your overall marketing strategy if you haven't already. That said, you shouldn't just set out to create or design any old tee with your logo on it. Instead, make the most out of this affordable marketing opportunity by customizing t-shirts. A custom shirt, when done right, will absolutely do more than just market your brand. Let's go over some of the benefits of implementing a customized company/brand t-shirt.

Affordable

For starters, one of the nice things about t-shirts is that they are extremely easy to mass-produce when working with a professional printer, and they won’t break the marketing budget. Nonetheless, a good printer can be hard to find, especially if this is your first rodeo. Thus, if you're interested in custom screenprinting for your company/brand t-shirts and apparel, but aren't quite sure where to start, then go to https://thrivescreenprinting.com/ and see what the leading top professional printers in the nation can do for your brand.

Free Advertising

An obvious benefit to custom t-shirts for your company is free advertising. Your customers and your employees become walking billboards. Moreover, when the design is unique, people are often intrigued. With company shirts, you're likely to get exposure in markets you never dreamed of selling your product, brand, or services to. Think about it. People love t-shirts, and a well-made shirt with a cool design will be worn for years to come. This means a shirt with your company logo could be worn during a semester abroad or family vacation thousands of miles away from your business. Plus, social media posts and photos mean even more exposure without you lifting a finger.

Conversation Starters

When people see an attention-grabbing shirt, they often inquire about it. People will ask what your shirt means, what the company does, if your shirt was affordable, and so on. Thus, anyone who wears your brand has the opportunity to sing your praises. Likewise, if your staff is wearing a company shirt out and about, someone may very well come up to them and ask about ordering your product, hiring your services, or potential job opportunities within.

Versatile

Clearly, company tees aren't just for customers. For instance, if you have a fun corporate event, then print off employee t-shirts. Here, the benefit is two-fold. You don't have to worry about what someone will wear to a company-sponsored event, and the public can easily identify who works for which company. T-shirts can also be used as an alternative to expensive staff uniforms and can be a part of promotional gifts. The reality is the options are pretty much endless when it comes to company shirts. What's more, all the benefits mentioned above still apply whether you're giving your custom shirts away as prizes or trying to achieve a more uniform look for your employees.

Employee/Team Building

Speaking of employees, custom t-shirts are a great way to instill company morale. Furthermore, t-shirts act as an equalizer—when the owner and the rest of the team are all wearing the same thing, everyone feels important. Likewise, if you and your employees are putting in overtime to meet a deadline or complete a particularly difficult project, designing a t-shirt to show you're all in this together helps raise spirits and increase productivity. Moreover, this team building tactic works for startups, small businesses, and larger corporations.

Corporate Accountability

A company t-shirt encourages your staff to provide better customer service, especially if your business regularly deals with the public. With clear logos and branding, a company shirt tends to make people more aware of how they act in front of customers and the general public. Thus, a sense of corporate accountability is effectively achieved and without any additional expenses.

Long-Lasting Promotion

As briefly mentioned, t-shirts tend to be worn more than once, and people generally keep t-shirts for as long as they will last. Thus, having a well-made promotional tee means free advertising isn't just a one-time thing. In essence, your brand or company will benefit from off-the-clock marketing. When your employees or customers wear these tees even years down the road, your company still gets promoted.

Stands the Test of Time

Overall, t-shirts are trend-proof. Thus, you never have to worry about your company’s t-shirts going out of style. As a result, you can pretty much guarantee that someone will be wearing your logo/brand several years from now. With that said, to ensure that your custom shirt does stand the test of time, keep your design simple and the quality high. Doing so is the easiest way to keep your customers in your tees.

Brand Recognition

By now, you know that your company shirts will make your brand more identifiable. Did you know that since t-shirt advertising is more subtle than other forms of marketing, people tend to recognize your brand without giving it too much thought? In that way, custom business tees are almost subliminal, which can be highly effective when executed properly. Nevertheless, the goal is to provide more exposure for your brand outside of the traditional methods, and that’s exactly what custom business tees do.

Brand Loyalty

Finally, company t-shirts help to foster brand loyalty, which often leads to repeat business. Brand loyalty matters for this very reason, and anyone will tell you that to stay in business, you need loyal customers. Thus, the best way to gain loyal customers is through meeting their needs, while simultaneously rewarding them for their loyalty. For example, a free t-shirt with every purchase means your customers feel rewarded for spending. Plus, now that they have a free t-shirt to wear, it makes them feel appreciated while providing you with free promotion.