Top 5 LinkedIn Profile Optimization Hacks for Business Owners

David Banks
Authored by David Banks
Posted Tuesday, May 19, 2020 - 9:56am

LinkedIn has evolved into a much larger landscape encompassing the most remote places in the professional world. LinkedIn has gone from being just another job-seeking platform, to a place where professionals with similar interests can get in touch. Today, businesses are not only hiring on LinkedIn but also generating a good amount of leads. 

Hence, the importance of expanding your presence on LinkedIn is more relevant now than ever.

Business organizations tend to sideline the idea of optimizing their profile when trying to expand their network on LinkedIn. Believe it or not, LinkedIn Profile optimization has a massive impact in positively conveying your expertise to a potential client.

Let’s jump in and discuss how you can leverage your LinkedIn profile to attract prospective clients:

Make a Company Page 

What makes a business owner a business owner is company ownership.

While profile optimization is extremely important (and we’ll get to that later), having a digital footprint of your company on LinkedIn in the form of a company page is just as important. So if you don’t have a company page, make one.

To create a company page on LinkedIn, you don't  need any specific technical expertise.You don’t need to spend any money on advertisement either.

You simply have to complete the page and voila! It is good to go.

While making your page, you should remember that it’s all about introducing your business to a potential client and talent. It's about telling your story and hopefully generating more leads and business partnerships from there. A well-crafted company page could move the narrative in your direction and represent you as the business savvy professional you really.

That you have built a business that generates profit and stands the test of time is an embodiment of your business acumen. 

Point is, a company page is important. Here are some key things to remember while curating it:

  • Write a company description that showcases your expertise with concrete results 
  • Add page administrators to constantly engage with professionals 
  • Create a career page and add the URL of your company website

Optimize your Profile Headline

One thing that you need to focus on is your profile/headline title on LinkedIn. Customizing your tile and summary as per the predominantly used keywords in your industry could direct a new range of potential clients to your profile. 

Same as google, LinkedIn works on a search based system. Hence, keyword research is of paramount importance to optimize LinkedIn profile. 

Most professionals on LinkedIn click on the search bar to look for professionals that align with their interests. Customizing your title and profile with keywords will help you increase your visibility. 

So what should your profile headline look like?

Here it goes:

Founder @xyz | Business Development | Client Building | Market Penetration | Sales & Strategy

Be active and engage on LinkedIn

Being active on LinkedIn and engaging with professionals for at least 5 minutes a day could change your profile performance for good.

It’s all about constructively engaging with professionals and other business owners. Provide insightful comments on existing posts that does not only showcase your expertise but also garners a prospective client’s attention. 

Further, as LinkedIn promotes businesses as per the account activity, posting relevant updates consistently will help you boost the visibility of your profile.

Here’s a few things to keep in mind while posting on LinkedIn: 

  • As LinkedIn is predominantly used by professionals, do not post updates that are not relevant. 
  • Post at least once a week, and try to post updates with images/infographics. 
  • Share news about the company with your connections.

Recommendations & Endorsements

Recommendations & skill endorsements give you the professional validation you need.

As they are seen as a hallmark of your credibility, you can request the clients you have liaised with, to write you a recommendation with respect to the services you provided.

You can also collect recommendations and skill endorsements from business partners and clients. Getting an endorsement from your employees will also work beautifully in your favor.

Connections 

While sending an impressive business resume and portfolio to potential clients is a doorway to gain more clients, thoughtful networking and idea-sharing with the potential business partners, clients, and investors are the keys to open that doorway.

This is why forging new connections on LinkedIn is ideal for Business Owners.

As a business owner, you have to be particular about who you connect with because the quality of your connections indirectly affects your chances of meeting potential clients.

LinkedIn tends to recommend you connections based on the people you are already connected with. This is why you should make an effort to connect and network with people of influence such as Billionaires, CXOs, startup owners, etc

Incorporate the following tips while adding connections:

  • Sync your email with LinkedIn to add connections you may already know. 
  • Only send requests to professionals that are in line with your interests. 
  • Use InMail to send personalized requests. 

Key Takeaways

  • Consider switching to LinkedIn premium, it lets you track individuals checking your profile. 
  • Add your company logo in the profile picture as it is a great way to build your brand. 
  • Ask your employees to update their professional experience section.
  • Join relevant LinkedIn groups and engage in discussions.  



 

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