Top 4 Ways to Increase B2B Leads Quickly in Devon

Although it was almost two decades ago when the foot and mouth disease crisis had a severe impact on one of Devon’s leading industries, farming and agriculture are not nearly as central to the economy of Devon as they once were. Now it is reported that an influx of businesses within the financial sector have begun calling Devon home, and as a result, marketing in the area has taken on a whole new thrust.

B2B marketing is of extreme importance and that is why those looking to increase B2B leads need to be aware of at least the top four ways to increase leads quickly.

Challenges that a New Sector Faces

Businesses were used to dealing with each other and there was no need to pursue a long list of leads. They comfortably dealt with each other as they had been doing for more than 100 years in many cases, but with new sectors cropping up, there are no longstanding relationships to keep alive! New relationships need to be cultivated and this is why the suggestions below are of the utmost importance to increase B2B leads.

1. Execute a Highly Targeted Email Campaign

Since businesses are new, for the most part, in the financial sector, it is understandable that you don’t have a long list of contacts. In order to execute a highly targeted email campaign, you must first find email address data for companies you would like to develop a relationship with. There are email search engines that enable you to set your own parameters and the end results will be a narrowly targeted list of email addresses to contact.

2. Create a Website and Optimize Landing Pages

If you want to be found, the best way to do so is online. Build a website that is optimised for keywords in your industry. Strategize your calls to action so that prospects will be quickly converted into customers and before long you’ll have a long list of businesses that will come back regularly in order to build and maintain relationships.

3. Keyword Analysis Is Critical

Along the way you will need to continually analyse and monitor your segmented keywords. What people are searching for today may not be pertinent tomorrow, so continual monitoring of your site and all backlinks is vital. Keyword research is paramount to marketing success.

4. Build a Cost-Effective Remarketing Strategy

Just as consumers won’t often buy on their first encounter with your company, neither will B2B visitors to your site. Here is where a highly targeted remarketing strategy would come in handy. This is the best way to keep your services and brand fresh on the minds of other businesses during times between marketing campaigns.

Devon may be seeing an evolution to a new, hi-tech economy as it begins moving further away from farming, agriculture and mining, but it is possible to grow a business quickly if you understand how to reach your audience more efficiently. Develop relationships now that will grow over time and together you will forge unbreakable B2B bonds in Devon.