Creative Agency vs. Digital Agency in Manchester

The marketing and communication strategy are fundamental for every company or brand. Whether for e-reputation, notoriety or even simply sales, marketing and communication strategies allow you to reach targets and boost sales.

Enterprises don't improvise as creative or digital agencies they entrust these missions to professionals. Why? Because it will save time, efficiency and return on investment (ROI) will meet company’s expectations. But what is the real difference between a creative agency and a digital agency? Learn how to choose the agency type that suits your company’s needs in this article.

Creative agency: their main goals

If you are looking for a creative agency Manchester you have probably found lots of them. Some of them offer both services as creative and digital agencies. However, let’s start by defining what a creative agency is.

A creative agency helps companies to improve their image and carry out their projects. Companies, yes, but not only! Anyone can need a helping hand after all, from association to the natural person, to the big institutions.

The idea for the agency is to support its client from development to implementation and until the observation of concrete results of a project. A creative agency designs concepts and strategies to help brands communicate their vision and stand out from the competition by their identity, through advertisements, visuals, customer experiences, events, their presence on the internet and others.

Digital agency: communication and marketing 360

But what does a digital agency do and what are its services? They accompany you in the digital world, work on the sites of your digital transformation. But these agencies also work on the submerged side of the iceberg: your communication and marketing on the web. The digital agency is your digital conductor!

Digital agencies offer services, methodology and projects adapted to the size of every business. These are some examples of its projects:

Leadership
HR and Organizations
Technology
Data
Marketing
Measurement

The task is not easy, but the opportunity is up to the task, and if you and your competitors are obviously all transformed, more efficient and more agile. Fortunately for you, even if the sectors have not all started their digital transformation at the same pace, there is a good chance that a digital transition will save you time over your competitors. The other case is that you are catching up!

What is the smartest choice between a creative agency or a digital agency?

In a world where every week there are new channels for broadcasting messages, it would not be bad to generate specific content for specific target groups. As attractive as possible. As fascinating as possible. As involving as possible.

The only question is: who now formulates the different messages for those of the different target groups that you have filtered on the basis of tons of personalized data?

A creative marketing agency can easily combine essential skills on this field. Branding and storytelling, marketing and ads as well as many other services are a must to put in practice in almost every company. If you kept reading up to this point and still have not started any of these points, you should definitely get in touch with a creative agency in Manchester that can give you more information about how it works.

Both creative agencies and digital agencies provide valuable information and strategies for companies. Whether your choice goes for a mixed agency or leaders on each field, always follow these steps: