The best Magento SEO guide for 2020
If you have an eCommerce business and you are using Magento, congratulations, you have hit the jackpot of most powerful eCommerce platforms that has ever been created. That being said, without strong SEO, you might as well have your toddler run the business. Here are the top expert SEO tips to maximize your Magento site to take full advantage of everything it has to offer.
Let’s dive in.
Get an Audit
The first thing you want to look at is how your site stacks up. In an SEO audit, you want to look at each element of your site. Also, known as the back and front end of your site. A site needs to do a lot more than look good, so besides choosing a snazzy design, make sure your Magento site has these elements as well:
URL Mapping - often overlooked, URLs matter for ranking. Your URL for every page, should utilise a keyword and include any proper redirects. Errors like 404s are the kiss of death so make sure you are checking each page regularly
Sitemaps - To make sure your site is found and that the navigation is clear, create a Sitemap using Google or a professional service to assist. You can Visit site for more information.
Loading time - it is a fairly common complaint that Magento can have slow loading times, to remedy this you will need to optimise each image and media element on your site. More than 3-seconds of loading means your customers go elsewhere
Product Pages - the bread and butter of an eCommerce site is its product pages. If your pages aren’t configured correctly or you are having issues with indexing your products correctly chances are you are losing out on a huge amount of traffic
SEO Strategy
Whether you decide to attempt to fix all of your issues yourself or utilise an experienced team of professionals, an SEO strategy is necessary. Here are a few elements to consider when drafting your SEO strategy list:
Technical SEO - your site is only as strong as its searchability - if search engines can’t crawl it, it may well not exist. You will want to look into each of the technical SEO elements that are hindering your company, such as; broken links, low text-to-HTML, overall web architecture, duplicate content, penalties, and more.
Mobile SEO - with nearly 100% of all customers doing their shopping online, mobile has never been more important. Making sure your site is not only responsive but has an impressive UX will land you more organic traffic and a higher CTR. With voice searches making up more than 50% of searches this year alone, having natural language keywords is a must.
On and Off-Page SEO - Any strategist should tell you that on and off-page SEO is critical. Content is and probably will forever be King, so making sure your content is optimised with long-tail keywords and is helpful and interesting will keep your customers tuned in. Off-page SEO will keep that traffic flowing thanks to strong backlinks. These help build trust and authority which increases your rankings significantly.
Wrap Up
If you have a Magento eCommerce website and are struggling, now is the time to look at your SEO. This powerful platform is only as strong as its weakest link so make sure there are no weak links. Easy fixes such as sitemaps will help search engines crawl your site while on and off-site SEO strategies will make sure what they are crawling has no errors broken links, or bad URLs. If you would like to implement any or all of these SEO tips but are not sure where to start, consider hiring the pros to give you some helpful feedback on your Magento SEO.
