5 Business Communication Problems to Avoid

Chris Lake
Authored by Chris Lake
Posted Friday, June 8, 2018 - 7:31am

Communication is key in modern business. Regardless of your industry or business size, you must attempt to improve communications to your customers and between your company’s departments, which will help to generate a more productive and profitable business. Read the five potential business communication problems to avoid.

1. A Communication Overload

As there are now multiple ways for people to communicate with one another, it is easy for people to utilise too many of these ways, overwhelming people with messages, be it via email or text, which could lead to people missing an important message. For this reason, your business must streamline its communications, so that people will not miss an important message from a colleague or a complaint from a customer. For example, encourage all members of staff to communicate either in person or via email, so a message will not be lost in a crowd.

2. A Power Outage

A power outage could cause your business to go into darkness and can result in staff being unable to gain access to their computers, phones, and the internet. Although such instances can happen to everyone, you need to have a backup plan, so that you can be back online and up and running in a matter of minutes. You can recover from a power outage by having a secondary generator in place, which can ensure your employees can return back to work almost instantly. If you’re unsure on how to go about getting a backup generator, you can contact a diesel generator supplier for more information on the matter, and be directed to the generators that’ll help you, if you’re ever to experience a power cut.

3. A Lack of Departmental Communication

A lack of company unity can lead to low employee morale, slow productivity, and internal frustration, which will be reflected in your goods and services. Rather than allowing people to complain that they don’t understand their colleagues’ roles and how they relate to their department or the company, you should host small sessions to introduce each department to each other. This will provide an opportunity to describe the importance of each department, and each individual’s responsibilities, which can increase internal communications and collaborations.

4. Ignoring Customer Complaints

Customer complaints will not go away until you take action. Most consumers can be quite vocal when disappointed with a product or service, and it only takes one negative blog or review about your brand to impact your company’s revenue. Rather than ignoring customers’ public or private complaints, you must respond to every positive and negative message you receive in a polite, helpful, and professional manner, which can build a stronger relationship with a customer and can safeguard your positive reputation.

5. A Lack of Listening

It can be frustrating for business owners to learn employees have failed to absorb new information regarding the company, such as the details of a new procedure. This is why you must encourage your staff to embrace active listening. For example, you could host a workshop on the pitfalls of not listening, such as how an employee might be viewed by a manager when responding to a question they don’t understand, and the effects it can have on their reputation and career.

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