After a Rocky Debut, Is the iPhone 15 a Winning Model for Apple?

David Banks
Authored by David Banks
Posted Monday, January 1, 2024 - 9:43am

There always seems to be a bit of controversy surrounding the first month or so of an iPhone release. Remember the “bend test” on the iPhone 6 Plus? Or the outcry after the iPhone 7 removed the headphone jack?  Or the claims that the iPhone 12 exceeded the limit of 4 W/kg of radiation? Yep, it wouldn’t be an iPhone release if there wasn’t some news story that threatened to buckle it.

Thankfully, with the iPhone 15, that news story wasn’t all too damaging. Just days after the iPhone 15 series went live, several users were sharing stories on how the phone would get excessively hot, so much so that some couldn’t comfortably hold it in their hand. But not even an un-holdable smartphone was enough to stop fans travelling in their droves to pick it up – or try to pick it up!

A Solid Opening Run For Apple

According to recent figures, the global debut of the iPhone 15 raked in more than $40 billion for the company, not least down to the more expensive iPhone 15 Pro Max being the fan favourite.

And no one can say it isn’t well deserved, either. Despite the customary issues that the iPhone 15 suffered after launch, this is an upgrade that feels well worth the price. It is faster than this year’s Android phones, with the Apple A16 Bionic chip easily surpassing the Qualcomm chip in the Samsung models, and it has better cameras, screen resolution, battery life, and performance than ever before.

Relative Innovation

There are some critics, of course, who will say that the iPhone 15 should have done more. Samsung – although running from a lesser chip – has been incredibly innovative over the last few years, introducing both the Samsung Flip and the Samsung Fold into its lineup to offer users something different.

Other smartphone manufacturers like OnePlus, Google, and Honor have done the same thing, and both Motorola and Oppo have even revealed concepts behind a rollable phone. Apple has done no such thing, but to say that makes them less innovative would be an incorrect statement, as Apple’s innovation is more nuanced than that.

A Winning Model For Apple

One of the most groundbreaking things that the iPhone 15 introduces is its next-generation GPU. This is important given the way handheld gaming has changed over the last couple of decades. It is estimated that more than 1.6 billion people around the world are active in the iGaming scene, with big names like MGM UK finding huge success by adhering perfectly to Apple’s stringent rules for third-party apps on the App Store.

That closed-off ecosystem has always been a contentious subject for Apple. While privacy advocates and its general userbase think there are plenty of benefits to Apple’s own little world, the expectations of third-party apps are always growing tougher. Only the best will find success. Apple’s new GPU capacity offers something of an olive branch – potentially revolutionary new scope for engineering a new generation of high-quality apps.

The GPU will prove pivotal for the VR and AR revolution. While these technologies have been muddling along (mostly) in the background for the past few years, the iPhone 15 could represent a major step forward.

Innovating Quietly

It is these kinds of updates that completely upgrade the last iPhone 14 specs, demonstrating how innovative Apple really is – and how ahead of the game they are when it comes to creating smartphones for the future. That’s without mentioning the incredible camera specs – the iPhone 15 Pro has a 48MP camera that shoots in super-high-resolution – and battery life – the iPhone 15 Pro Max offers nearly 12 hours worth of battery power.

Will we eventually see an iPhone Foldable or Rollable in the future? Sure. Maybe. For now, though, Apple is innovating far more quietly than its Android counterparts, but creating way more noise as a result. Its early success is proof that the classics will always be the classics. Even as novel new phone designs become a reality, the iPhone maintains its loyal band of followers – and for good reason.

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