Business Daily

The use of social media is now a given for any business. Why? Because, with very few exceptions, our customers are having conversations on there and we have a huge opportunity to get involved too.

However, it doesn’t have to be complicated. Social media is just another form of communication, so we can use it however we want - for research, customer service, or positioning, for example, in addition to the more obvious goals of generating leads and enquiries. Successful social media marketing is, however, very different from traditional marketing as we are now generating interest by...

A BICYCLE recycling and repair project based at Bicton College has reached a significant milestone, launching a new 'Bring Your Own Bike Night', aimed at training people to fix their own wheels.

Founded just over a year ago, EaRTH Cycles has been taking in unwanted bikes and refurbishing them, recently receiving their 100th bike donation.

As well as diverting waste from landfill, the project gives people a chance to learn bike maintenance through refurbishing the donated bikes.

Sam White, EaRTH Cycles Coordinator, said: "Our 100th bike donation is a real milestone...

If you want to learn successful strategies for networking says SEAN HUMBY then you might be best looking to the skies for lessons.

Possibly because my father is an ardent twitcher and probably because of seeing geese so regularly whilst out and about I have always been fascinated by why so many birds fly in a V formation. What follows are my interpretations for business and for networking!

Goose fact 1 . As each goose flaps its wings it creates 71% more uplift for birds that are following, so by flying in formation the whole flock adds 71% greater flying range than by...

Over half a million businesses starting up in the last twelve months create a challenge for anyone hoping to stand out and be successful by making their firm recognised and heard above bigger competitors.

The good news is that new and small businesses don’t have to spend unnecessary cash or be a big company to make a big impression.

Knowing what makes a strong and recognisable corporate identity which attracts customers (and identity isn’t just visual and ‘looking nice’) gives the power to get firms noticed and helps build a reputation. The right identity provides a...