Business

What Crypto Brings to the Table for Established Services

The growth of cryptocurrencies in recent years has seen more established industries and services begin to take notice of the benefits they bring. Recent political backing has seen moves to improve regulatory frameworks around the world, increasing leading cryptocurrency values and encouraging more businesses to explore their potential.

Online industries and services considering a shift towards crypto acceptance can use the gambling industry as a case study, having been one of the first to embrace decentralised currencies. Gambling expert Andjelija Blagojevic discusses the...

Liv Butler

Liv Butler

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The Hidden Metrics: What a Facebook Ads Analysis Can Reveal About Your Strategy

Authored by David Banks
Posted: Tue, 07/29/2025 - 2:27pm

When it comes to Facebook advertising, many marketers focus on surface-level metrics like clicks, impressions, and reach. While these numbers offer a quick snapshot of how an ad is performing, they only tell part of the story. To truly understand the effectiveness of your campaigns—and uncover opportunities for growth—you need to dig deeper. That’s where an expert Facebook marketing analysis comes into play.

Beyond the Basics: Looking Past Vanity Metrics

Impressions and likes might feel satisfying to track, but they rarely correlate directly with ROI. A proper Facebook...

Presales vs. Public Launch: Which Strategy Wins?

Authored by David Banks
Posted: Tue, 07/29/2025 - 11:56am

The cryptocurrency market is constantly evolving, and with each new wave of innovation comes different ways for projects to raise capital and engage with investors. Two of the most common strategies are token presales and public launches . Both have their strengths and drawbacks, and choosing between them can dramatically affect an investor’s returns.

With the growing popularity of crypto presales, many traders are asking the same question: is it smarter to buy in early during a presale, or wait until a token officially launches on public exchanges?

Let’s take a closer...

Owners of Porter Dodson stood in front of building

Porter Dodson reports record growth

Authored by MollyBond
Posted: Tue, 07/29/2025 - 11:47am

Exeter, July 2025 – Leading South West law firm Porter Dodson has reported record-breaking results, achieving £20.2 million in revenue, marking a 15.5% increase on the previous year. This growth has driven a 25.4% rise in net profit, while the firm retained its prestigious Gold Investors in People accreditation for a third consecutive time.

With offices in Exeter, Sherborne, Poundbury, Bridport, Wellington, Taunton, and Yeovil, the firm’s continued expansion has been bolstered by the opening of a new Southernhay office in Exeter, contributing to a rise in headcount and enhanced...

Reasons Behind the Growth of Solar Panel Installations in the UK and Ireland

Authored by Simon Wells
Posted: Thu, 07/24/2025 - 11:38pm

In recent years, solar energy has emerged as a major contributor to the renewable energy mix in both the United Kingdom and Ireland. Once considered niche or overly dependent on subsidies, solar photovoltaic (PV) systems are now becoming mainstream. A combination of technological, economic, environmental, and political factors has driven this significant rise in installations across residential, commercial, and agricultural sectors.

This guide explores the key reasons behind the growing adoption of solar panels in the UK and Ireland and why this trend is expected to continue...

What makes roller banners a trade show essential?

Authored by David Banks
Posted: Wed, 07/23/2025 - 3:18pm

Trade shows are noisy, crowded, and relentlessly competitive. It’s not enough to simply show up with a few flyers and a hopeful smile. If your stand doesn’t catch eyes within the first five seconds, you’re background noise. And no one pays attention to background noise. This is where roller banners come into play—not just as decorative extras, but as strategic assets.

A good banner doesn’t just sit there, looking pretty. It directs, informs, persuades, and reinforces. It’s like a silent salesperson who never gets tired. But beyond the obvious, what is it that makes roller banners...

Master Builders! Exeter firm Vision triumphs in major industry awards

Authored by Sue Cade
Posted: Wed, 07/23/2025 - 12:14pm

An Exeter-based building and renovation business has been recognised for its exceptional work on a large-scale renovation project at the Federation of Master Builders’ South West Awards 2025.

Set up in 2014 by Ross Pollard, Vision has grown to handle increasingly complex projects from new build, extensions and single room refurbishments to whole house renovations.

The award-winning project is a luxury upgrade to a 1930s family home overlooking the Exe Estuary. Works undertaken by Vision included updating an indoor swimming pool and adding a steam room; creating a bespoke...

Access All Aerials needs your help!

Access All Aerials is an exciting project run by CEDA (Community Equality Disability Action) – a local not-for-profit charity dedicated to supporting disabled people across our area.

Their Marsh Barton-based studio in Exeter gives disabled people the chance to express themselves through music, radio and media – building skills, confidence and community.

They are looking for local businesses to help grow this project through sponsorship.

This is a fantastic opportunity to:

✅ Support an inspiring local cause ✅ Promote your business within the local...

Connecting Marketing Automation Workflows to Headless Content Systems

Authored by Liv Butler
Posted: Mon, 07/21/2025 - 9:44pm

Where marketing relies on data driven decisions and omnichannel access, the demand for automation keeps campaigns agile, responsive and efficient at scale. Similarly, content is expected to be personalized and static across devices and channels. Therefore, the world converges when marketing automation processes are integrated with a headless content delivery network. This synergy becomes even more effective because access to information in real time not only allows for instantaneous creation of a personalized endeavor, but also evaluates the best way to present it in the first place. When...

Accrual Accounting: Why Your Business Might Need it More than You Think

Authored by Liv Butler
Posted: Fri, 07/18/2025 - 7:18pm

For many business owners, especially those starting out, accounting is an afterthought. Revenue goes in, expenses go out, and the hope is that there’s something left at the end. But as companies grow, the need for accurate financial insight becomes not just helpful—it becomes essential. That’s where accrual accounting comes into play.

While cash-based accounting might work for freelancers or micro-businesses, accrual accounting offers a far more complete and forward-looking picture of your company’s financial health. In fact, many mid-sized and large enterprises are legally...

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