strategy

More staff and new premises for Sampson Hall

Exeter-based leadership and business development consultants Sampson Hall, have unveiled expansion plans including the opening of a new South West office, a bigger team and the launch of an internship scheme in collaboration with the University of Exeter.

Sampson Hall teach leadership and business strategy with a difference - they are ex-Royal Marines who bring the hard won lessons from the battlefield to the boardroom. The company, which also has offices in Newcastle, has expanded its South West arm by moving into new premises at Odhams Wharf in Ebford near Exeter, to accommodate...

Marketing - The Facts!

In a recent survey of Devon and Cornwall Small Businesses only 13% of the businesses surveyed conduct Marketing Planning and yet 90% said that they see Marketing as important to the success of their business with 56% seeing it as critical to success*.

So what’s the problem? Why is there such a huge gap between those that do and those that don’t?

We believe it’s to do with 3 important factors: • The Perception of Marketing and the belief that anyone can do it • The Confusion about what’s out there and who to trust • The Price of professional advice

The Perception of...

The Importance of Vision for Business Growth

Sampson Hall Ltd was delighted to attend the inaugral monthly meeting of the South West Business Association.

The SWBA exists to inform and help businesses with their vision and strategic planning.

Phil Sampson of Sampson Hall will be speaking at the next event on Thursday 11 July, discussing "Implementation of Strategy and Vision" http://www.sampsonhall.co.uk/services/our-metrics/the-sampson-hall-strategy-model.html

This event was held at Radiance MediSpa in Exeter and the evening began with an introductory talk from Dr Ros Debenham, founder of MediSpa. www....

The Good, The Bad & The Downright Ugly!

How important is it to you to have a really good experience when you go out shopping, to a restaurant or at any time when you buy products or services? If you’re anything like us, the answer is – Very Important!

The whole experience means the difference between using a company once or returning several times for a repeat experience. How important is a friendly face, helpful advice or a pleasant telephone manner? And how objective are you about your own business’s image? Do you know what customers think of the experience your company offers? If you don’t you need to find out quick!...

The Only Thing We Have To Fear Is Fear Itself!

If you’re waiting for your customers to come to you with their next order you’ve got a fundamental problem – you’re taking part in the Waiting Game. It was Franklin Delano Roosevelt that said “The Only Thing We Have To Fear Is Fear Itself” and nothing is truer in business than this.

Your existing customer base can hold hidden treasures in terms of extra business. How proactive are you at going after it? Do you think ‘If I contact them then I run the risk of hassling them and then they won’t use me anymore’ – If this is your mindset then think again.

How well do you know...

Marketing Plan Template To Help You Plan For 2013

The end of the year is always a good time to reflect on the past year and to plan your marketing activity for the forthcoming year. However, many businesses struggle with marketing planning and are unsure where to start and what to include.

The following marketing plan template should help you put together a basic marketing plan, which will help you on your way to achieve business success.

Marketing Audit

Before planning your marketing activity it is essential to understand your business and where you sit in the marketplace. A marketing audit should involve a...

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