Being in any industry these days means thinking of the ‘bottom line’, being in the tourism industry though gives us scope to think more about the ‘Add-ON’ rather than ‘Price OFF’.
Here in the South West we are blessed with nature's add-ons: the countryside, the moors, our coastline, as well as our cities and all that history . Add-ons give your product that extra value, the added factor that can seal the deal.
When we enjoy a meal – applying salt and pepper, mustard or horseradish – can enhance the enjoyment. Such add-ons are not expensive but can make the...
