Maximising ROI: How to Optimise Your PPC Strategy

Authored by Val Watson
Posted: Thu, 04/13/2023 - 11:23pm

Pay-per-click (PPC) advertising is an effective way to promote your brand and reach your target audience. However, it can also be costly, and it's essential to optimise your PPC strategy to get the best return on investment (ROI).

In this article, we’ve teamed with PPC Geeks to discuss several strategies to help you maximise your ROI through PPC advertising.

1 Define Your Goals

Before you start a PPC campaign, it's crucial to define your goals. What are your objectives for PPC advertising? Are you looking to boost sales, generate leads, or enhance brand visibility?...

The Vicar of Dibley

Event Date: 
06/06/2023 - 7:30pm to 10/06/2023 - 7:30pm
Venue: 
Barnfield Theatre, Exeter

When the new vicar arrives at the sleepy English village of Dibley, the last thing the locals are expecting is a woman. But the irrepressibly cheerful Reverend Geraldine Granger soon wins over the hearts and minds of her flock.

Based on the much-loved BBC sitcom, this stage adaptation brings a selection of the best episodes of this multi-award-winning show to our theatre.

All of your favourites are here: Alice and Hugo, the star-crossed lovers whose combined IQ would struggle to reach treble figures; David Horton, the pompous chairman forever trying to make sense of his...

Exeter Little Theatre Company presents The Vicar of Dibley

When the new vicar arrives at the sleepy English village of Dibley, the last thing the locals are expecting is a woman. But the irrepressibly cheerful Reverend Geraldine Granger soon wins over the hearts and minds of her flock.

Based on the much-loved BBC sitcom, this stage adaptation brings a selection of the best episodes of this multi-award-winning show to our theatre.

All of your favourites are here: Alice and Hugo, the star-crossed lovers whose combined IQ would struggle to reach treble figures; David Horton, the pompous chairman forever trying to make sense of his...

Michelmores bolsters growing Corporate team with partner hire

Authored by News Desk
Posted: Thu, 04/13/2023 - 10:22pm

UK law firm Michelmores has appointed Cathy Bryant as a Partner in the Bristol office of its growing national Corporate Team.

Cathy, who takes on the role of Head of Corporate Tax, joins from Blake Morgan LLP and brings extensive experience in the tax aspects of complex corporate transactions. Cathy joins Senior Associate Anthony Reeves in the Corporate Tax team, building on the Firm’s strong expertise in corporate deal tax and share incentive schemes.

The appointment demonstrates the continued growth of Michelmores’ Corporate team in Bristol, which has also seen the...

Go Ape are finalists at the School Travel Awards

Authored by News Desk
Posted: Thu, 04/13/2023 - 5:02pm
Go Ape are Finalists in the Best UK Attraction category at the School Travel Awards

Go Ape are delighted to announce that they have been shortlisted for the School Travel Awards for the fifth year in a row, in the category of Best UK attraction. They have previously won this category in 2019 and 2020 as well as the Best Adventure Experience in 2018 and 2019.

The prestigious awards ceremony will be presented by Olympic medallist, Katharine Merry on Tuesday 6th June at the Royal Lancaster Hotel, London.

Go Ape have been nominated in the category of Best UK attraction...

Situ Extended Stay Serviced Accommodation Specialists appoint Paul Lynch as their new Product & Development Director

Authored by jo.redman
Posted: Thu, 04/13/2023 - 2:06pm

Exeter based Situ is delighted to announce the appointment of Paul Lynch as their Product and Development Director. Lynch, with a 20-year track record of managing tech development and information security at a range of organisations including Sky and most recently ITV where he was their Group Chief Information and Security Officer (CISO) and Group Technology Director. Lynch will be pivotal in moving Situ forward to realise their ambitious product development roadmap.

Lynch will report into Situ’s Founder and MD, Phil Stapleton, working alongside recently appointed Commercial...

The benefits of cloud accounting for small businesses

The utilization of cloud accounting has changed the approach of small businesses towards their financial management. Unlike conventional accounting software, cloud accounting enables businesses to access their financial data from anywhere and at any time, as long as they have an internet connection. In this article, we will discuss the advantages that cloud accounting offers to small businesses and how it can enhance their financial management.

1. Real-time financial data

Cloud accounting offers a significant advantage in that it enables access to current financial data. By...

Coldplay supports Devon environmental charity for a second year

Authored by Program
Posted: Thu, 04/13/2023 - 10:04am

Coldplay will support the Devon Environment Foundation for a second year to help meet the sustainability ambitions of the Music Of The Spheres World Tour.

The band have committed to make their world tour as environmentally beneficial as possible by following three key principles:

• Reduce (cut consumption and waste, while decreasing CO2 emissions by 50%). • Reinvent (support new green technologies and develop new super-low carbon touring methods). • Restore (fund a portfolio of nature- and technology-based projects to drawdown significantly more CO2 than the tour produces...

An Inside Look at the Fresh Flower Shop Scene in Your Hometown

Authored by Val Watson
Posted: Thu, 04/13/2023 - 9:13am

Introduction to Flower Shops Near Me

Welcome to our fresh flower shop near you! We are delighted to offer you a wide selection of beautiful, freshly cut flowers that will brighten your day and add a touch of beauty and elegance to any room. Our store has been in business for many years, and we take pride in providing high-quality floral arrangements at affordable prices. We also offer a variety of other gifts such as chocolates, plants, gift baskets, and more. Whether you are looking for the perfect gift for someone special or just want to treat yourself to some fresh blooms, our...

Permanent changes to be made to Queen Street and Iron Bridge/St David’s Hill in Exeter

Work to deliver permanent changes to the road layout in Queen Street in Exeter will get underway next week (w/c Monday 17 April).

The scheme, which is expected to be completed by June, will ensure that temporary changes introduced during the pandemic are made permanent, providing more space and improving safety for the 10,000 people that walk and cycle on Queen Street each day.

Improvements include widening of the southern footway on Queen Street between Northernhay Street and Paul Street as well as a number of other alterations to access on Iron Bridge and Paul Street...

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