Show the team pride!

Rugby teams across the UK are being given the exciting opportunity to win a brand-new Canterbury rugby kit for their squad, thanks to Howden Insurance’s #ShowUsYourTeamPride competition.

Open from 14th July to 4th August, this nationwide initiative is aimed at grassroots clubs of all sizes and age groups, offering the chance to kick off the new season in professional-quality gear.

To enter, clubs simply need to post a photo or video on social media that captures their team pride and spirit. Posts must tag @howdeninsurancelocaluk, include the hashtag #ShowUsYourTeamPride, and tag three team members to qualify.

As a Principal Partner of The British & Irish Lions, Howden Insurance is dedicated to strengthening rugby communities across the UK and Ireland. This competition is part of a broader effort to support the sport’s growth, inclusivity, and sustainability at all levels.

Craig Warburton, Branch Manager at Howden Maidenhead, commented:

“Rugby is more than just a game – it’s a community. This campaign is our way of celebrating the clubs that nurture talent, teamwork and passion from the ground up.”

Winners will receive 30 full Canterbury kits, including shirts, shorts, and socks, helping teams look and feel like champions.

In addition to the competition, Howden branches are working closely with local clubs on boot exchanges and presenting Lions Origin plaques to clubs that have contributed to producing Lions players.

Founded 30 years ago by three brokers and a dog named Flight, Howden remains committed to community-first values, providing insurance solutions while using its influence to drive positive change in the communities it serves.

To learn more, visit or contact your local Howden branch.