Branded Content: Is it Just for Big Brands?
Branded content isn't just for the big players. Learn how even small brands can craft compelling stories that captivate audiences.
Branded Content: Is It Just For Big Brands?
Advertising is all around us; having undergone subtle, yet significant changes over the years to cater to new mediums and audiences. Making a slight departure from more traditional forms of marketing (imagine billboards and print ads), unique forms of media have come to the forefront to replace them.
Often associated with powerhouse corporations and industry giants, branded content has been seen as the playground for big brands with deep pockets. However, in today's dynamic digital age, the playing field is rapidly shifting, and the question arises: is branded content exclusively reserved for big brands?
What is branded content?
You might be wondering what exactly it is about branded content that makes it so popular among mainstream audiences. Well, picture your favourite Netflix series, but with a dash of branding. It's engaging, memorable, and more importantly, it connects with audiences on a deeper level. This is what makes branded content so effective; it gives consumers a story that can perfectly capture their brand and its values.
Not just for big brands
Now, let's bust the myth that only the big guns can afford to play the game of branded content. In the digital age, where creativity and authenticity reign supreme, the size of your business doesn't determine your branded content success. Instead, it’s all about telling a compelling story that resonates with your target audience. Whether you're a family run business or a quirky startup, there's a place for you in the world of branded content.
Making use of digital platforms
Today, social media and online platforms have a massive online reach. This means that even the smallest of businesses can impact a much larger audience with the right strategy. With platforms like Instagram, Facebook, TikTok, and YouTube, smaller businesses can create and share engaging content that resonates with their target market. Whether it's short video clips, visually appealing images, or insightful blog posts, these platforms enable businesses to tell their stories authentically.
Creative agencies like Perspective Pictures specialise in crafting fresh, more modern approaches to content, which can be especially helpful in creating branded content that resonates with consumers and is targeted to a more millennial audience.
How can brands create compelling branded content that resonates with audiences?
The secret to high-quality branded content comes with one thing: authenticity. When you remember that consumers are craving real connections, not just sales pitches, this can easily help you stand out among your competitors. That's why even the smallest of brands can hit the bullseye with their branded content. Show off your company culture, share behind-the-scenes sneak peeks, and let your passion shine through. When you're genuine, people notice.
Small brands, big content
To sum up, branded content isn't just a tool for big brands; it's a versatile approach that is accessible for businesses of all sizes. It's about telling compelling stories, forming authentic connections, and building loyalty among your consumers. Whether you're a local artist, fashion designer, or an online startup, the power of branded content can be harnessed to amplify your brand's voice and create a lasting impact in the hearts of your audience.
