An SEO Company Can Increase Conversion Rates
Conversion rates have become an important metric in digital marketing, and an experienced and talented SEO company can help increase your brand’s conversion rate.
Conversion rates help you gauge the effectiveness of your marketing and advertising strategy and execution. These rates are often determined by a user completing a certain task, for instance, clicking through to a website on an ad or clicking for additional information on a website.
Conversion rates offer a more balanced idea of your online marketing success than site traffic. While many marketers crow about the amount of site traffic they've generated, traffic can be increased by 'clickbait' articles, photos, and come-ons that have little to do with a brand's products and services. They're sometimes used to pump up a marketing team’s perceived value.
Conversion rates, on the other hand, tell a completely different story than site traffic. They reveal the intent of users visiting a website rather than the visit itself.
Website Traffic is Still Important
You should still aim to increase your website traffic, as it spreads the visibility of your brand name, and this is always helpful. But unless a visitor demonstrates a specific intent in visiting your site, they're slightly more valuable than a person on the street who walks by and glances in your windows at your products. We say "slightly more valuable” because site traffic constitutes one-half of the figures needed to calculate your site's conversion rate.
Your site traffic figure represents everyone who visits your site, whether on purpose or by accident. Having a task for users to complete gives you the second figure used to calculate the conversion rate. The conversion rate is just a ratio between the number of visitors and the number of conversions. If you had 100 visitors to your site and 10 of them clicked on the task, you’d have a conversion rate of 10%.
Conversion Rates Are More Revealing
The intent revealed by completing tasks makes the conversion rate valuable as a metric. Site traffic can be influenced by many external factors that downgrade its worth as a metric. You might have an increase in your site traffic because a competing brand ran a sale, and users wanted to judge the value of the discount offered before buying from your competitor. Or a brand that sounds like your brand name was in the news for some reason. The point is that site traffic can be artificial in value. Conversion rates are real indicators of intent.
Primal Helps Increase Conversion Rates
Primal is an award-winning digital marketing and SEO company in Malaysia that helps raise its client's conversion rates through a variety of marketing activities. Content marketing, display advertising, link-building exercises, and social media advertising are just some of the tools we use to increase our client's brand recognition and product knowledge, and awareness.
Contact Primal if your brand needs digital marketing assistance in raising your metrics to meet your goals. We'll be happy to schedule a consultation and provide a free proposal for the many services we offer.
