Advantages of registering a trademark in the UK

David Banks
Authored by David Banks
Posted Tuesday, April 26, 2022 - 10:44am

What is a trademark?

A trademark is a word or a sign which empowers clients to distinguish labor and products as coming from a specific source, despite the fact that they may not have the foggiest idea about the source's personality.

Marks can be entirely significant and valuable if appropriately promoted by ad, promos and right use on quality items or services.

So, the trademarks’ notoriety and the producer’s notoriety should safeguard the mark in the United Kingdom and abroad. Registering a trademark in the UK is a complex process that is best left to professionals.

Benefits of registering a trademark:

A trademark protects your brand value, however high it is. It also defends your product or service against the rival marks, not even mentioning the fact of a clear definition of your rights and prevention of counterfeiting and fraud.

Some basic guidelines for new marks:

To be registrable:

A mark should be distinctive.

A mark can be a word, logo, picture or a combination of any of these. It tends to be whatever can be portrayed graphically, truth be told.

A mark can be a 3D shape as long as this isn't the consequence of the function of objects or containers.

A mark should not describe the product or service: SPORTY for sportswear.

A mark should not be deceptive: for example, named SILKY for cotton merchandise.

A mark can't be a typical family name or geography point: JONES or LONDON

A mark can't be a flag, or another person's herald, albeit once in a while parts of such things can be accepted.

A mark should not be confusable with any prior enrolled mark - the register is searched to avoid this.

All the above remarks apply to new (unused) marks. At times, use of a mark for a considerable length of time might make it registrable, even if it was not registrable when new and unused.

The cost of registering a trademark in the UK

In terms of the cost, you need to choose from two assessment types (Order):

Standard: the expense is £170, it's non-refundable and payable in advance

Right start: it costs £200 altogether, yet you just need to pay £100 forthright. In case your application is dismissed for some reason, your sunk cost is just £100.

For both, if you've added different classes, it's £50 extra for each class. It depends on you, but have you done everything right, your trademark application ought to be handled with no issues.

The timing of registering a trademark in the UK

Standard: It takes around or past 20 days for assessment.

Right start: It takes around or past 20 days for assessment.

 

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