The best features of an effective comparison website
Over the past 15 years there has been a rapid growth in football ticket platforms and with this an increase in comparison websites. The websites are developed with allowing fans to quickly compare the prices for tickets that are usually sold-out on official channels.
Football fans will understand that getting tickets for major games including the Premier League and FA Cup can be a difficult task. As the football websites have developed, so have the comparison websites.
Here are the features of effective comparison websites
Interactive Stadium Layout
Official websites have interactive stadium layouts which show customers exactly the seat location, the comparison companies have implemented similar technology. The websites allow for users to have a better understanding of the tickets that they are buying. In previous years, many fans were left waiting until they entered the stadium to know where they are seated. These interactive stadiums quickly allow for fans to choose the best options for their experience. Seat-Compare.com have implemented this feature well for major Premier League stadiums.
Customer Experience
Fans have a more enjoyable experience when they are able to engage with the website. With this, the best comparison websites allow for easy customer service with quick response times. Customer service across all the biggest brands is now more important than ever. Contact forms, visible email and location addresses and live chat are good for the user.
User Experience
Effective websites have many filters and sorting capabilities for the user. This gives the ability to narrow down the options based on exact preferences, whether that is the price, stadium seat, reseller or general section.
When purchasing online, the best websites have forms which allow for automatically filling. This gives the fans a quick way to purchase tickets without having to manually type out everything.
Design
Websites which have a clean and smart design allow for users to navigate to the event they want to go to and search for the best deals to the events. The website should also have all the standard features of a trusted e-commerce website including SSL, Certificates, Trusted Reviews and clear contact information. Ticket confirmations should also be automatic and if tickets are e-tickets or on collection this should also be displayed.
Display Payment Options
The best comparison websites also have a section which displays the payment options offered for the tickets. Some fans want to only pay via Credit card and others use PayPal. The ability to see before adding the tickets to the cart makes a big difference. Everyone has a personal preference and this is just that.
Transparent Pricing
Online shoppers will agree that it is highly frustrating when the prices increase without warning. It is important that all prices including service charges and delivery costs are displayed to the user. An effective website will display transparent pricing to ensure that true comparisons can be made. English Premier League tickets can be one of the most in demand tickets and therefore the experience is better when the full price is displayed.
Conclusion
Before the pandemic, the demand for football tickets reached record levels. With this the competition to sell tickets increased rapidly. The websites with the latest technology and features for the users often out perform those without. Football comparison websites are a good way at showing transparent pricing of the ticket sellers which in turn drives down prices. When football does eventually return, be sure to choose a trusted website which displays prices from more than 3 sellers, ideally one which includes the official ticket websites.
