Are Loyalty Schemes and Promotional Coupons Successful In the UK

FMCG brands in the UK are taking social media by storm when it comes to promoting their products. From pay-per-clicks to Q&A sessions with the audience, they don’t leave any stone unturned to keep customers busy. But, are these techniques always successful? Or promotional coupons and loyalty schemes still retain their popularity? Honestly, the companies in the UK have long planned to introduce these techniques on social media for their benefit. But, how will you make the most of these strategies? Let’s find out.

Controlled coupon distribution

Remember that you are dealing with thousands of people on social media websites. Everyone will want to win promotional coupons or become a part of a loyalty scheme. But you should have control while distributing these coupons. Don’t give them to everyone. With promotional coupons, you are investing in a marketing campaign. It is essential to achieve a high ROI on your investment only if you target loyal customers. Since coupons and loyalty schemes last for a specific period, you should encourage customers to buy as much as they can to enjoy more discounts or gifts on their purchases.

Strategize your campaign

If you are new to social media marketing, one thumb rule you should follow is reaching as many people as possible. But it requires massive brand presence which may not be possible to achieve in a few weeks. Instead, you can purchase social media followers from reliable sites like Famoid to ensure you have a significant audience to start with. Planning a loyalty scheme involves customers who know your brand for a long time. But many people also trust brands that have a significantly huge follower base. If you have one, they may take a chance to become a loyal customer.

Promotions for everyone

While loyalty schemes are usually for loyal customers, promotional coupons should be for everyone. You shouldn’t discriminate people based on how many times they purchase your products. If you are planning on providing promotional coupons to your UK customers, make sure it is open for all. Even if customers are purchasing your brand’s product for the first time, they should be able to use the coupons. This will help to broaden your brand’s popularity. 

People love discounts and promotional coupons. Investing in these coupons will hardly make a difference to your profit margin because the amount of money you get back from increases sales is massive. You can also ask customers to share the coupon link with their friends and family. The more they buy, the more you earn with increased sales volume.

Always evaluate the performance

When you are using promotional coupons and loyalty scheme offers on social media sites, don’t forget to evaluate your performance. Which technique provided more sales? What was the net worth of your ROI? At what time do people use coupons the most? You will find these answers once you start evaluating the performance. This will also help to understand when and which promotional method  to use to attract more customers.