In the era of Social Media Marketing, nothing is more important than focusing on growing your audience. However, to reach the first Million followers on any kind of platform is the biggest challenge for creators, more challenging than reaching your second and third million followers. After 1 million followers everything goes smoothly and your brand is perceived more seriously in the eyes of social media users. It works in a mysterious way - you might work years for just 1 million followers, though to reach every other million becomes easier and easier.
The biggest question is how to reach that first, magical million? Fortunately, with the proper social media marketing strategy, positive mindset, and a dedicated work ethic, anything is possible. In this article, you can find the three most important tips for reaching your first million followers.
Study Insights For your Account
What most of the beginner creators don’t understand is that you have the whole statistics, and analysis of your social media account in your hands in a form of insights. Insights will tell you what works for you the best and what needs to be changed. You can learn more about your followers - their age, origins, what they like, and dislike. It will help you to see all the characteristics of your target audience which is crucial for the best social media marketing strategy.
Another important aspect that Insights will show you the statistics for your post engagement. It will show you when is the best time to post, and when most of your followers are active. Check your insights frequently, take all the necessary information, and implement it in your marketing strategy.
Promote your Account
Remember, your account also needs extra boos for the recognition. Building your social media account means that you are the face of your brand. Therefore, lots of creators struggle with the hesitation for self-promotion. Think about it the other way around - your content can be extremely interesting and sometimes even necessary for the people, however, to find you, especially at the beginning of your career, can be difficult for them. So, help them a little bit to discover you.
For instance, for a Facebook and Instagram account, you can boost your account for the target group of your choice; For VK you can get VK followers from various Social Media Marketing agencies. Also, cross-promotion is crucial for any social media account. Share your profile on your other social media platforms, ask your supporters to follow your other accounts.
Post Engaging Content Consistently
While social media is all about continuous posting and refreshing your feed, a regular posting schedule will help you to be on top of the algorithm of any social media platform. Going back to the insights, find when most of your followers are active and post your content a little bit earlier. This strategy will put you first on the feed of your followers once they open their social media accounts. After finding the right time for posting, engagement is crucial for a successful post. Use the caption section for the discussion-provoking text, encourage your followers to comment on your post, and try to answer as much of your comments as you can. Apart from increasing your engagement rate, this will also help you to build a close relationship with your audience.
Growing your audience could be challenging, especially reaching your first million followers. But think of it in this way - if it was easy, anyone would do it, right? So, dedicate yourself to your social media profile, use all the possibilities around you, follow our tips, and this magical million followers will come to you sooner than expected.