White Stuff Ice Cream Truck Tour heads for Exeter

News Desk
Authored by News Desk
Posted Wednesday, July 16, 2025 - 8:29pm

To celebrate 40 years, White Stuff is hitting the road with a summer ice cream truck tour, which includes a day in Exeter.

Throughout this month they’ll be serving up free scoops along the south coast, bringing their signature style and community spirit to some of the UK’s favourite seaside destinations. Visitors will also be able to ‘Spin To Win’, with the chance to win some of the brand’s 40th Anniversary product.  

The tour kicks off in St Ives, where White Stuff is teaming up with St Ives Surf School to offer locals free surf lessons and gear hire on Saturday 19 July. To further support the community, the brand will donate £1,000 to The Wave Project, a charity that helps children and young people improve their mental health and build confidence through surf therapy. 

The tour will then continue along the south coastline, stopping off at Truro, Dartmouth, Exeter, Brighton, Eastbourne and Whitstable, bringing community spirit, and, of course, ice cream along the way. 

Catch the ice cream truck at Exeter Cathedral on Tuesday 22nd July between 11am and 4pm.

Video: https://www.instagram.com/p/DMAwHmDNT3a/ 


 

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