Live Streaming Becoming Increasingly Useful Job Skill in Exeter and Beyond
In 2020, businesses across Devon, the UK, and much of the rest of the world were forced to quickly utilise previously mostly ignored technologies. The big winner of this was live streaming and related live video tech. It became a necessity, and even though live streams and video calls aren’t especially essential to businesses anymore, the tech has become increasingly important.
Now, local businesses in Exeter are looking to continue to utilise live streaming for its inherent perks, such as convenience and remote immersion. It’s giving rise to new ways to reach much further afield and is beginning to forge a new lucrative sector. So, even those who have been able to cut their teeth on a casual live streaming platform like Twitch might just be able to leverage those skills into professional appeal.
Live streaming utilised across Exeter’s business sector
As you’d expect from a collective of organisation runners who live locally and work in tech, TechExeter certainly didn’t shy away from using live streaming even as recently as a year ago. Making use of the Kaleider Studios setting Exeter is home to, the team brought in a local expert to host a live Fireside Chat, which can still be seen on their YouTube channel. Along with these two Fireside Chats, they also hosted a ten-year anniversary party live online.
Helping to get the live-streamed sessions operational and looking professional was Christopher Wilson. The sound engineer and photographer have helped businesses and organisations looking to stage live events across Devon, from live streaming into talks to beaming out office parties. Other businesses that want continued use of live streaming tend to invest in the equipment outright and potentially get an expert in to set it all up.
One business in the local area making full use of the reach of live streaming is The Exeter Yoga Workshop. Through three of the four tiers of membership, customers can get access to all of the live sessions that take place each week. Rather than using Zoom, the studio hosts yoga through MindBody, which allows people to book and tune in all through the same platform.
More live professions coming to the fore
Beyond tailoring live streaming for a business and offering your expertise in setting up live streaming sessions and studios, there are new lines of work emerging that require charismatic hosts to stream live to audiences online. One of the longest-standing examples of this comes from the Irish casino, Clubhouse, which draws from studios based all around the world that live stream classic table and game show games to the online casino. By using some additional bits of tech, like a game control unit and optical character recognition, the professional croupiers or hosts just play through the motions of the game while viewers at home or on the go bet in real time. As it’s live, the immersion, authenticity, and professionalism of the product are increased ten-fold, and the studios running these games, like Evolution and Playtech, are often looking for more English-speaking hosts.
Another live streaming-centric line of work that looks to have a big future in the UK is live eCommerce. Already a multi-billion sensation in the Asia Pacific, live eCommerce is at its best when it’s set up professionally, the host is knowledgeable about all of the items, and some surprises – like discounts or exclusive items – suddenly go out during the live stream. Here, we probably know the likes of Facebook Live and Instagram Live for a similar, rather low-brow form of live shopping online, but they’ll be gone soon, and the market craves a professional alternative.
Live streaming has become a very real skill that you can leverage in the working world, be it as an expert in set-up, enhancing the reach of a business, or getting into the live host profession.
