How to up improve your beauty salon

Are you looking for ways to improve your beauty salon? Whether it’s profitability, customer experience, or overall market perception, here are just some of the things you can do to up your beauty salon’s game.

Sell complementary products

Something that many clients look for when choosing a beauty salon is convenience. This means different things to different people; it could be location, opening hours, or the ability to get everything you need in one place.

Giving customers the option to buy complementary products such as tan accelerators or cuticle oils not only improves their overall experience but makes their life far more convenient as they don’t have to go elsewhere to buy the products they’re looking for.

Teach customers

Many people who frequent a beauty salon, choose to do so because they don’t know how to perform the treatment themselves. This often means that they are also unsure of how to enhance their experience to achieve the best possible results.

Treatments such as manicures require maintenance once they have been done, and other treatments such as lash lifts have restrictions post-treatment in order to see the best results. Be sure to educate your clients as best you can to make sure that they are getting the most out of every treatment.

Why not make an Instagram reel on how to care for your lashes, or create an Instagram highlight dedicated to nail care?

This is an effective way to show customers that you care, and means you have less damage to deal with on their return visits.

Expand service offering

Whilst some clients may only receive one beauty treatment, there are many who currently get or would consider getting several treatments given the option. This links back to making things as convenient for your clients as possible. If expanding your service offering means they can receive all their desired treatments in one place they are going to be happier, and you are going to generate more income.

Before introducing any new services, be sure to do some market research. Speak to your existing customer base and find out if there are any treatments they are particularly interested in; there is no point in your offering waxing if nobody wants it. It is also useful to research what is currently available in your local area to see if there are any gaps that you are able to fill.

Make things smart

These days it can be overwhelming to hear the word ‘smart’, but when we talk about making your beauty salon smart this doesn’t need to entail enlisting the help of robots to cut hair. There is various technology that you can utilise to improve your salon. From online booking systems that are more customer friendly to automatic lights that are more cost friendly. Take a look into what is available and consider implementing some smart technology into your salon.