Business

Absolute PR and Marketing Celebrates Second Birthday as an Employee-Owned Business Following Most Successful Year to Date

Exeter-based, employee-owned communications agency, Absolute PR & Marketing is celebrating two years since becoming an Employee Ownership Trust (EOT) — marking the milestone as the agency’s most successful year in its 25-year history.

Since the transition in March 2023, the award-winning agency has expanded its client base, and delivered measurable success for clients, all while embedding its values-led culture and commitment to sustainability at the heart of the business.

The move to employee ownership followed a decision by Founder and Managing Director, Rachael...

Top Marketing Strategies for Dentists in the UK and Ireland in 2025

Authored by Liv Butler
Posted: Fri, 05/09/2025 - 5:36pm

In an increasingly competitive healthcare environment, dental practices across the UK and Ireland face growing challenges in attracting new patients and maintaining strong relationships with existing ones. With more options available than ever before, patients are not only seeking high-quality dental care but also expect personalised, convenient, and engaging experiences.

To thrive in this evolving landscape, dentist must go beyond traditional word-of-mouth referrals and embrace innovative marketing strategies tailored to their local communities.

In this article, we will...

Creating memorable shopping experiences with expert signage solutions

Authored by Val Watson
Posted: Fri, 05/09/2025 - 1:04pm

In the competitive retail landscape, capturing the attention of shoppers begins with effective signage. Professional signage in retail spaces plays a pivotal role in attracting potential customers. This article delves into how expertly crafted signs can transform your business by enhancing its visibility and appeal.

In the dynamic environment of retail, a well-designed sign can make the difference between a passerby walking on or stepping into your shop. Signs serve as the first point of interaction between a business and its potential customers, setting the tone for what...

Digital Transformation in Exeter: How Local Businesses Are Embracing Live-Streaming and Digital Tools

Authored by Simon Wells
Posted: Fri, 05/09/2025 - 12:59pm

You may have noticed that many of your favourite businesses in Exeter have undergone huge changes in recent years, as they’ve shifted towards a greater adoption of digital technologies. It’s important that, as developments come thick and fast, companies round these parts ensure they’re keeping up with all the changes.

Live-streaming has been a massive game changer for businesses and the way they connect with customers, and other tools such as improved supply chain software are making order processing more efficient.

IRL Live Streaming - EVERYTHING You Need To Know Play Video...
Liskeard_Leisure_Centre_Solar_PV

Liskeard Leisure Centre Installs over 300 Solar Panels & State of the Art Battery Storage

Authored by Karislang
Posted: Fri, 05/09/2025 - 9:03am

SunGift Solar has supported Liskeard Leisure Centre in making a significant move towards sustainability with the installation of a 156kWp solar PV system and 128kWh battery storage dramatically reducing the running costs of this high energy-demand facility.

  • The 128kWh Sigen battery storage system enhances energy efficiency and grid independence by storing surplus energy for use during peak demand times.
  • The solar PV system is estimated to generate over 147,240 kWh (this is the equivalent to power approximately 35 average UK homes annually).
  • With the panels
  • ...

Connecting With Communities Through Smarter Marketing

Authored by Liv Butler
Posted: Thu, 05/08/2025 - 2:43pm

In today’s fast-paced digital world, marketers face the challenge of reaching highly segmented audiences with messages that resonate. Smarter marketing is key to effectively connecting with communities and building meaningful relationships. With the rise of digital platforms and the ever-increasing amount of data at our fingertips, the way businesses engage with their communities has drastically evolved. This blog explores how smarter marketing strategies help connect brands with their audiences in a way that fosters genuine relationships and drives long-term success.

Understanding...
Only four homes remain at Redrow South West’s Saxon Brook development in Exeter

Only four homes remain at popular Exeter development

There are just four homes left for sale at a popular housing development in Exeter, following five successful build phases.

Since its launch in 2017, Redrow South West’s Saxon Brook development, on Blackmore Drive, has seen success across its five phases, building a thriving new community and investing £1.9 million into the local area and infrastructure.

The development, which is situated in the historic village of Pinhoe, offers a slice of country life while being within easy reach of the city, and has delivered more than 300 homes for the community – but now only four...

Are Chatbots Really Helping Customers, or Just Wasting Time?

Authored by David Banks
Posted: Wed, 05/07/2025 - 11:21pm

The surge of AI-powered chatbots has changed how we deal with customer service. No more waiting in long phone queues or hanging on for an email reply. Just type a question into the live chat box, and help appears, at least, that’s the idea. But how useful are these virtual assistants, really? Across the UK, people are starting to question whether bots are fixing problems or just going through the motions.

The Rise of Bots in Everyday Life

Chatbots have become a staple across many industries. You’ll see them on retail websites helping with returns, in banking apps answering...

How is the iGaming Market Evolving and Growing

Authored by Liv Butler
Posted: Wed, 05/07/2025 - 4:54pm

The iGaming market is bigger and better than ever for players all over the world. The industry encompasses online casinos, sports betting, and virtual gaming. It is constantly undergoing changes thanks to a variety of reasons. Technical innovation has been a key driver in the iGaming world for years. However, changes to regulations and shifting behaviours from players are also factors in the sector’s evolution. As iGaming becomes more accessible and immersive than ever before, the scope for expansion is almost limitless.

The iGaming sector is already worth over $100 billion and...

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