Business

The Power of Protection: A Comprehensive Guide to Trademarks

A brand is more than just a name. It's the embodiment of your company's reputation, values, and customer experience. A strong trademark acts as a shield, protecting that brand identity and safeguarding your hard-earned customer trust. This comprehensive guide delves into the world of trademarks, empowering you to understand their importance, navigate the registration process, and leverage them for maximum benefit.

What is a Trademark?

A trademark (also sometimes referred to as a trade mark or brand mark) is a recognizable sign or symbol that identifies a specific source of goods...

Liv Butler

Liv Butler

Posted:

South West’s strategic investment opportunities to be showcased at leading national event

Authored by Program
Posted: Thu, 05/09/2024 - 2:06pm

The Great South West , the Pan-Regional Partnership representing Cornwall, the Isles of Scilly, Devon, Dorset and Somerset, will be leading a delegation of senior business and political leaders to make the case for the region at The UK’s Real Estate Investment & Infrastructure Forum (UKREiiF). UKREiiF is the largest investment and development event in the UK, set to take place between 21-23 May 2024 in Leeds.

An exciting programme of events, panel sessions and meetings at the Great South West Pavilion will provide insights into the region’s critical role in delivering the UK’s...

Why Startups Should Opt for Serviced Office Spaces

Authored by Liv Butler
Posted: Wed, 05/08/2024 - 4:33pm

Startups often find themselves navigating the maze of finding an office space that truly resonates with their aspirations, financial constraints, and growth dreams. Amidst this journey emerges a beacon of hope – serviced office spaces. These spaces offer not just walls and desks but a nurturing environment crafted especially for fledgling ventures.

Here are some compelling reasons why startups should consider opting for serviced office spaces.

Flexibility in Lease Terms

One of the most significant advantages of serviced office spaces for startups is the flexibility they...

Elevating Your Digital Marketing Career: A Comprehensive Guide

Authored by Liv Butler
Posted: Wed, 05/08/2024 - 7:28am

There is no denying that we live in an ever-evolving digital landscape. The online world is at our fingertips at all times, including business, entertainment and relationships. With this in mind, the field of digital marketing offers vast opportunities for professionals to thrive and excel. It is an incredibly exciting career choice for all those involved, providing a safe space to turn a job role into a dream career. However, to elevate your digital marketing career to new heights requires a strategic approach, continuous learning and a commitment to always staying ahead of industry...

Essentials Every Small Business Needs to Compete

Authored by Liv Butler
Posted: Thu, 05/02/2024 - 2:50pm

In the fast moving business landscape, small businesses face fierce competition. To thrive in such an environment, it’s crucial to equip your business with the right tools and strategies. Whether you’re just starting out or looking to scale up, here are some essentials that every small business needs to compete effectively.

1. Online Presence

Having a strong online presence is non-negotiable in the digital age. A well-designed website that’s also easy to navigate, mobile-friendly, and optimised for search engines is essential. If you don’t know where to start when it...

Why it is important to have an SEO strategy for your business

Authored by Liv Butler
Posted: Thu, 05/02/2024 - 8:38am

Paid ads are one way to get your website in front of people. However, it is expensive and lacks the benefits of organic traffic. Search engine optimization is the best way to match your content to user intent, attracting more qualified organic traffic. Here's were investing in an SEO strategy comes into play.

What is an SEO strategy?

SEO is a broad term that covers all the tactics websites use to improve their ranking in search results . A SEO strategy is a roadmap that guides your content creation, optimization, and promotion efforts to increase your brand's visibility and...

Positive impact marketing agency becomes Certified B Corporation

Authored by Program
Posted: Wed, 05/01/2024 - 10:09am

Program has announced its certification as a B Corporation (B Corp), joining a growing movement of over 2,000 UK companies that are reinventing business for the benefit of all people and our shared planet.

An award-winning brand and marketing agency based in Bristol and Exeter, Program works with positive impact organisations and innovators intent on doing good in the world.

Caroline Orr, Marketing Director at Program, said: “I”m so proud of the team for this achievement. It is testament to the way that Program does business, the clients we work with and how much we care...

Debunking Common Misconceptions about ITIL Certification

Authored by BHTNews.com
Posted: Wed, 05/01/2024 - 8:43am

In the digital landscape that is constantly changing, IT Service Management (ITSM) stands as a cornerstone for ensuring the smooth delivery of IT services to companies and their clients. At the core of this orchestration lies an Information Technology Infrastructure Library (ITIL)-which is widely accepted across the globe as offering best practice guidance on aligning IT service with dynamic business needs. Among IT professionals, having a simplilearn ITIL certification has in recent times become a cherished achievement promising enhanced skills and career growth. However, amidst...

New team members at The Family Law Company

Trio of new starters for Exeter family law firm

Authored by Sue Cade
Posted: Wed, 05/01/2024 - 8:32am

The Family Law Company has welcomed three additional team members to its Exeter offices.

Solicitor Thomas Glover will be lending his expertise to our Children Team, and divorce and unmarried couples cases alongside team leader, Gemma Sparks. Thomas studied Law at Liverpool University, moving back to Devon during Covid to work locally. He started in criminal law and finished his training contract with another firm where he spent a year in the family department where he discovered a genuine interest in being able to make a difference to people’s lives. Thomas is unusual in that he...

What is company rescue?

Authored by Val Watson
Posted: Tue, 04/30/2024 - 1:05pm

The reality of running a company is that at some point in time, it will likely face problems that require some form of urgent action. How you deal with these kinds of situations, and what kind of strategy you design and implement, will have a massive impact on your company’s ability to weather the storm.

Here, we take a closer look at company rescue, including the services you’ll need to hire and the different kinds of available legal arrangements, to help you take your business through this difficult period.

Company rescue defined

Company rescue refers to a diverse...

What is de-banking and how can you avoid it?

Authored by Simon Wells
Posted: Tue, 04/30/2024 - 9:04am

Instances of de-banking have surged in recent times as financial institutions strive to ensure their customers meet the criteria they lay down. However, with the Financial Ombudsman Service (FOS) upholding an increasing number of complaints about account closures, the practice has been placed under much greater scrutiny.

In simple terms, someone can be de-banked if they are perceived as a risk to the organisation. However, de-banking is significantly more complex than this.

Read on as we take a closer look at de-banking in the United Kingdom and the reasons it may happen...

Top video

Selco Builders Warehouse | England Rugby star Jack Nowell visits Exeter Saracens junior teams

England ace Jack delivers tips to Saracens

Exeter Weather