Business

Fleet Operations in Transition as the Business Landscape Changes in North America

There are challenges on the horizon for businesses with fleets in the United States and Canada.

Whether the problem is high fuel prices, changing environmental mandates, driver shortages, tight margins, or some combination of all of these factors, the fact is that fleet managers need to remain nimble and quickly adapt to changing circumstances. What was once a desire to maximize efficiency as a way to create confidence in the profit potential and value of a fleet of vehicles is now a matter of survival. With competition fierce and budget constraints aplenty, fleet owners,...

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Maximising ROI: How to Optimise Your PPC Strategy

Authored by Val Watson
Posted: Thu, 04/13/2023 - 11:23pm

Pay-per-click (PPC) advertising is an effective way to promote your brand and reach your target audience. However, it can also be costly, and it's essential to optimise your PPC strategy to get the best return on investment (ROI).

In this article, we’ve teamed with PPC Geeks to discuss several strategies to help you maximise your ROI through PPC advertising.

1 Define Your Goals

Before you start a PPC campaign, it's crucial to define your goals. What are your objectives for PPC advertising? Are you looking to boost sales, generate leads, or enhance brand visibility?...

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Situ Extended Stay Serviced Accommodation Specialists appoint Paul Lynch as their new Product & Development Director

Authored by jo.redman
Posted: Thu, 04/13/2023 - 2:06pm

Exeter based Situ is delighted to announce the appointment of Paul Lynch as their Product and Development Director. Lynch, with a 20-year track record of managing tech development and information security at a range of organisations including Sky and most recently ITV where he was their Group Chief Information and Security Officer (CISO) and Group Technology Director. Lynch will be pivotal in moving Situ forward to realise their ambitious product development roadmap.

Lynch will report into Situ’s Founder and MD, Phil Stapleton, working alongside recently appointed Commercial...

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BLUETTI Celebrates Easter with a Sustainable Energy Campaign

Authored by Val Watson
Posted: Mon, 04/10/2023 - 9:45am

BLUETTI, a leading provider of clean energy storage solutions, has announced its Easter Campaign, which will run from 6 Apr. to 16 Apr. During this event, customers can prepare for their Easter holiday with a range of renewable power backup options.

The Easter holiday is a time for families to come together and celebrate the season with various activities such as Easter egg hunts, family meals, and spending time outdoors. BLUETTI understands the importance of spending quality time with loved ones and the need for an uninterrupted power supply to run everything smoothly....

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Why Software Testing is critical in 2023

Authored by Val Watson
Posted: Wed, 04/05/2023 - 11:14pm

As an experienced software engineer, my clients always ask me, “Why is system testing important?” Some would rather take the software as it is than wait a little longer for the software testing phase to be complete.

However, we all need to understand that software testing is essential. The developers use different tools to identify problems the system would have if they had to release it ‘now’.

And that’s not all!

Performing a software test comes with significant benefits. Here are a few you should know.

  1. It saves time and cost

A...

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Get Found: A leading Devon back-owned digital marketing agency with strong community roots

Authored by News Desk
Posted: Tue, 04/04/2023 - 6:12am
The up-and-coming digital marketing agency is on a mission to create equal job opportunities in the digital marketing sector

Get Found is a Black-owned digital marketing agency that works closely with the community to create equal job opportunities through comprehensive, well-designed training programmes.

Founded in 2019 by Alex Davis, a seasoned SEO and digital marketing expert, Get Found has quickly become a trusted partner to help numerous local businesses grow and expand.

“Get Found has always been about transparency, customer service and giving back to the community...

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Living Options Devon CEO moving on after 17 years

Authored by News Desk
Posted: Mon, 04/03/2023 - 11:07pm

Living Options Devon Chief Executive Officer Diana Crump will be retiring from the Charity at the end of April.

Andrew Barge, Chair of Trustees said: ”Diana’s skill and commitment to Living Options over the past 17 years have been critical in creating the effective and sustainable organisation that exists today”. 

The Charity’s current Deputy CEO, Stephanie Lewis has been appointed to take over as CEO from May 2023.

Diana, 60 has overseen significant increases in the charity’s profile and reach over the past seventeen years. Last year Living Options Devon...

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Exeter Property Circle April Business Event

Exeter Property Circle are hosting their next Networking Event in Exeter this month

Exeter Property Circle are hosting their next Networking Event in Exeter this month

Exeter Property Circle is a networking group for people working within property in and around Exeter.

Events are informal and a great way to meet new contacts and catch up with old ones in a friendly environment over a drink.

Please join us on 19th April at Exeter City FC for an evening of networking and drinks with Julian & Jamie.

We will be joined by Guest Speakers Julian Tagg ECFC President, Director of External Affairs & Exeter CITY Community Trust Chairman and Jamie...

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Going for growth, Foot Anstey expands IP offering with team acquisition

Foot Anstey LLP has taken the next step in its growth journey by acquiring part of Clarke Wilmott's Intellectual Property team. This includes Partner Roy Crozier and his team of four Intellectual Property experts.

Foot Anstey's growing Intellectual Property team is headed up by Partner, Paul Cox, who have gone from strength-to-strength over the last five years. They act for many national and international clients such as Wise Payments who they advised on their worldwide rebrand.

Roy and his team have significant experience in both contentious and non-contentious...

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