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Noda Live payment pages: personalisation in the age of AI
In the early days of the Internet, online checkouts looked very different. Modern-day shoppers would find them a far cry from the familiar – bare-bones HTML and pixelated branding, payment with cash on delivery. Yet that’s exactly how ordering a Pizza Hut looked like in 1994.
That same year, NetMarket, a pioneering online marketplace, went as far as to build their own encrypted browser for secure online payment. The multi-step process burdened the customers, leading to many abandoned carts.
Three decades on, customers tap their cards and phones for a payment, use...

























