Business

From advertising to storytelling: brands that speak like people

There was a time when advertising was a megaphone: brands spoke, and the public listened. Today, stories make the difference. The most beloved brands don’t just sell products—they share emotions, experiences, and values . They’ve stopped addressing people as mere consumers and have learned to communicate as real individuals , building relationships based on trust and authenticity. This shift has transformed marketing into a more human language, where a brand’s voice becomes narrative, empathy, and shared identity.

When advertising becomes conversation

Old advertising logic—based...

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A Simple Guide to Renovating a Dilapidated Shop Ready for Opening

Authored by Val Watson
Posted: Fri, 07/21/2023 - 5:32am

Whether you are excitedly putting plans into place to launch your own business in your local area or are expanding your company to include a second retail shop, you have clicked on the right article.

Here is a simple guide to renovating a dilapidated shop ready for opening.

Hire Professional Cleaners

First and foremost, before you even start to think about how you will organise the space, it is necessary to hire a professional cleaning company to ensure the unit is entirely compliant with legal requirements.

Furthermore, ahead of the cleaning...

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Great South West leads UK Clean Energy Growth

Authored by Program
Posted: Tue, 07/18/2023 - 4:12pm

Region's unique offer of clean energy projects - 535 operational or in development - could generate 11% of the UK’s electricity capacity - boosting the local economy and energy security.

The Great South West of England is set to become one of the leading providers of low carbon energy in the UK by 2035, according to a major new report.

With Hinkley Point C Nuclear Power Station, floating offshore renewables in the Celtic Sea, and an array of geothermal, hydrogen and other green fuels already deployed or in development, the Great South West - covering Cornwall and the Isles...

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InExeter appoints Nicola Wheeler as new Chief Executive Officer

InExeter, the business improvement district (BID) in Exeter, is thrilled to announce the appointment of Nicola Wheeler as its new Chief Executive Officer. Nicola will be joining the team in October, bringing with her a wealth of experience and expertise in community investment, strategic partnerships, and sustainability programs.

Nicola is currently Head of Community Programmes at Peabody, a not-for-profit housing association and placemaker in London. As part of Nicola's role at Peabody, she led a programme of community work in Ealing which included active travel, meanwhile uses...

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National award for South West marketing firm for campaign tackling harassment against women

Authored by Program
Posted: Fri, 07/14/2023 - 8:08am

Bystander Intervention Campaign wins at UK Agency Awards

A campaign to help tackle harassment against women and girls in Exeter has won a major national award.

South West based marketing agency Program saw off competition from around the country at the UK Independent Agency Awards 2023 for their Bystander Intervention campaign for the Safer Exeter Partnership.

Encouraging people to intervene in a safe and skilful way in harassment situations, the campaign also promoted intervention training sessions at the University of Exeter, which were all booked out within days...

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Work begins on business plan to boost Somerset and Devon visitor economies

Authored by Program
Posted: Thu, 07/13/2023 - 7:40pm

The Heart of the South West Local Enterprise Partnership (LEP) is working with Tomorrow’s Tourism on a groundbreaking piece of work to develop a business plan for Local Visitor Economy Partnerships (LVEPs) in Somerset and Devon.

The LVEP Programme , developed by VisitEngland , aims to create vibrant and sustainable visitor economies and generate better outcomes for visitors, businesses, the environment, and local communities. The Partnerships provide strong leadership and management, working with the public and private sector to shape and deliver strategy and activities for the...

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The Importance of High-Security Locks in Protecting Your Property

Authored by Liv Butler
Posted: Wed, 07/12/2023 - 11:54pm

In today's world, where security threats are becoming increasingly prevalent, safeguarding your property has never been more crucial. While there are numerous measures you can take to protect your belongings, one of the most effective steps is investing in high-security locks. These advanced locks offer unparalleled protection against unauthorized entry, providing you with peace of mind and ensuring the safety of your property. Let's explore the importance of high-security locks and how they play a vital role in protecting your valuable assets.

1. Enhanced Deterrence against Break-...
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Expert Accounting and Finance Services for Small Businesses: Maximizing Growth and Profitability 

Authored by Ellie Green
Posted: Wed, 07/12/2023 - 10:56pm

Inefficient accounting and financial management are common problems for small firms. This is particularly true for company owners who want to concentrate on expansion rather than day-to-day operations such as accounting, tax compliance, financial analysis, and strategic planning. That's why you need the help of professional bookkeeping and financial advisors.

Company owners should work with small business financial management experts to optimize development and profitability to get essential insights, streamline procedures, and make well-informed financial choices. This article...

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Benefits of Intel Iris Xe Graphics for Digital Signage Applications

Authored by Ellie Green
Posted: Wed, 07/12/2023 - 5:31am

When it comes to a graphics unit that is used for common computer tasks such as watching and gaming, many consider the Intel Iris Xe Graphics – and for a good reason. In fact, there are many reasons. This compact system has a wealth of benefits that make it stand out from the crowd. However, the Intel Iris Xe Graphics is a more versatile application than to be simply used by movie watchers and gamers.

This is demonstrated by digital signage applications using this integrated graphics solution.

For more of an explanation as to why digital signs incorporate the Intel Iris...

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From Clicks to Conversions: Mastering Shopify Sales with Facebook

Authored by Liv Butler
Posted: Tue, 07/11/2023 - 4:12pm

Are you a Shopify store owner looking to take your sales to new heights? Look no further than Facebook! With a massive user base and powerful advertising tools, Facebook is a goldmine for e-commerce entrepreneurs. It offers a huge range of opportunities to reach your target audience. With more than two billion monthly active users, the platform allows you to tap into a vast pool of potential customers. In this post, we’ll explore how you can transform those clicks into conversions and unlock the full potential of selling on Facebook.

Crafting Compelling Facebook Ads

To capture...

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Old Mill appoints Adil Taha as Chief Operating Officer to further accelerate growth

Old Mill has appointed Adil Taha as its new Chief Operating Officer to expediate growth at the business and develop its operational infrastructure along the way.

Old Mill is currently almost halfway through its ambitious five-year plan to double in size, and Adil has been brought on board to work alongside CEO Kevin Whitmarsh and the Board to lead the business through the next three years of growth, and beyond.

Adil has extensive experience in leading operations and executing strategy to achieve high growth within a range of sectors including private equity, legal and...

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