Business

What Is Emergency Preparedness in a Digital World?

There was a time when emergency preparedness meant a torch in the drawer, a first aid kit under the sink, and perhaps a few tins in the cupboard. It was practical, physical, and largely disconnected from the systems we now rely on every single day. That world has changed.

Today, much of daily life runs through digital infrastructure. Communication, banking, navigation, work, healthcare, even access to basic services all depend on systems that are largely invisible until they fail. Emergency preparedness has had to evolve alongside this shift. It’s no longer just about what you...

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Mastering Pricing Strategies: How to Set the Right Price for Your Product or Service

Authored by Liv Butler
Posted: Wed, 10/18/2023 - 4:03pm

Setting the correct prices for your product or service is a crucial aspect of business success . It involves a strategic approach encompassing cost evaluation, market analysis, and understanding customer perceptions. In this guide, we explore essential pricing strategies, from competitive analysis to psychological pricing, empowering businesses to optimise value and profitability in today's dynamic market.

Evaluate Your Costs

The first step is to have a clear understanding of your costs. What are the fixed and variable costs involved in producing and delivering your...

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South West communities receive funding boost to improve mobile connectivity

Authored by Program
Posted: Tue, 10/17/2023 - 4:47pm

The Connecting Devon & Somerset Mobile Boost scheme has secured over £430,000 from the Heart of the South West LEP, to provide vital mobile connectivity to rural communities.

The Mobile Boost scheme ran from February 2021 to March 2023, and funded over 1,700 installations across the region, helping small businesses and homeworkers with poor indoor mobile coverage.

Data from Ofcom states that 23,000 premises across the Devon and Somerset area are 4G ‘not-spots’, meaning they lack adequate coverage.

Following the success of the project, and continued interest from...

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NFM signs Menopause Workplace Pledge

Charity demonstrates ongoing commitment to supporting the health and wellbeing of staff

National charity NFM (National Family Mediation) has furthered demonstrated its commitment to the health and wellbeing of its staff by signing the Menopause Workplace Pledge.

Created by the charity Wellbeing of Women in partnership with Hello! Magazine, and sponsored by Bupa, around 2,500 employers have added their signatures to date, including large businesses such as the BBC, Tesco and Royal Mail.

By signing the pledge, NFM has committed to recognising that the menopause...

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Exeter marketing firm takes gold for campaign tackling harassment against women

Authored by Program
Posted: Mon, 10/16/2023 - 11:27pm

Bystander Intervention Campaign wins at South West CIPR Awards

A campaign to help tackle harassment against women and girls in Exeter has won a major award.

Exeter-based marketing agency Program saw off competition from around the country at the Chartered Institute of Public Relations (CIPR) PRide Awards for their Bystander Intervention campaign for the Safer Exeter Partnership .

The campaign, run in partnership with the Safer Exeter Partnership, encouraged safe and skillful intervention in harassment situations. It included eye-catching ads across Exeter, along...

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Scaling Your Business with 3PL Fulfilment: Strategies for Seamless Integration

Authored by David Banks
Posted: Mon, 10/16/2023 - 10:14pm

In the dynamic world of e-commerce, the notion of "doing it all" is not just daunting; it's near impossible. Enter 3PL companies, the silent engines powering many successful online businesses. By outsourcing logistics, businesses can scale effectively, manage complexities, and focus on core competencies. But integration is key. Here, we'll explore strategies for seamless 3PL integration, illustrating the journey with TSP - The Storage Place, a leader among 3PL providers known for its significant expansion and innovative solutions this year.

Understanding the Power of 3PL in E-...

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Law firm employees provided with lifetime allowance for fertility treatment

Foot Anstey LLP has partnered with Europe’s most comprehensive reproductive health benefits provider, Fertifa, to introduce an enhanced fertility and family-forming and gender-based health benefit.

Starting in October 2023, all employees at the law firm will have access to unlimited 1-2-1 wellbeing support and navigational advice for their fertility challenges and fertility journeys. As part of the partnership the firm will offer employees' financial reimbursement for clinical treatment up to £15,000.

With Fertifa as its partner, the firm will have expert resources...

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Do All UK Businesses Need Accountants? And How Do they Help?

Authored by David Banks
Posted: Sun, 10/15/2023 - 9:30pm

If you own a business or are considering starting one, you might wonder whether you need an accountant. They help businesses of all sizes with various things and are often cited as one of the reasons many businesses are successful and continue being compliant with local laws and regulations. So, should you hire one?

Does Your UK Business Need an Accountant?

You are not legally obligated to hire an accountant. However, if you don’t, you must fulfil all HMRC obligations and statutory requirements by yourself. You must also handle things like tax returns and complicated business...

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Unleash the power of discoverability: How to boost your online reach with SEO & Digital PR

Authored by SamB
Posted: Wed, 10/11/2023 - 8:38pm

So, you’ve got the right product to sell but you’re not going to get very far if just sit waiting for customers to come knocking on your digital door.

That’s where discoverability comes in, making sure your business is in the right place at the right time online.

But clearly, you’re not the only business out there thinking that and probably not the only business in your sector. So where do you start?

Experts at SEO agency Dark Horse told us it’s not all about money, even those with the deepest pockets can get it wrong online. Whilst throwing wads of cash at the...

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