Business

How better packaging can reduce product returns

When people order something online, they expect it to arrive in perfect condition. A damaged item can quickly turn a happy customer into a disappointed one. Product returns cost businesses money, take up valuable time, and can harm a company's reputation. While many factors affect return rates, packaging is often overlooked. Good packaging protects products, improves the customer experience, and reduces the chance of items being sent back. Investing in the right packaging is a simple step that can make a real difference for businesses of every size.

Many companies are now...

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Customer Obsession: Building Sustainable Excellence in Customer Experience

Authored by Val Watson
Posted: Thu, 02/01/2024 - 8:45am

We’ve all heard the stories of companies going above and beyond to provide their customers with incredible support. From Morton’s steakhouse delivering a steak to a man at the airport who requested it in a tweet to Nordstrom accepting returned tires even though they don't sell tires, these stories are heartwarming,and inspiring, and often gain good PR and attention on social media. However, one common thread among these stories is their lack of scalability. Providing such personalized and extravagant services to every customer is not feasible for most companies.

Customer...

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Freebies - How to Capitalize on Business Marketing Generosities Online

Authored by Liv Butler
Posted: Thu, 02/01/2024 - 7:30am

In today’s fiercely competitive market, brands turn to all sorts of marketing strategies so they can stand out among their rivals. That is why many businesses use freebies which are essentially marketing tools that allow customers to get closer to the company’s offerings through complimentary goods. As an active or potential customer, you can easily capitalise on such promotions, and this article will tell you all about it.

Commonly Used Types of Freebies

First, let’s dive into some of the most interesting types of freebies you are likely to come across:

Product Promotion...
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New South West podcast launched to celebrate region's women in tech

Authored by Program
Posted: Wed, 01/31/2024 - 11:34pm

Timewade, a leading technology partner for SMEs in the South West, has launched their new podcast; ' Code Breakers: Women in Tech '.

The podcast will showcase the experiences, challenges, and triumphs of women in the South West tech industry.

The first episodes will be available on Spotify and Apple podcasts from today, 31 January. The series is aimed at women and girls interested in building careers in the tech sector, providing insights and inspiration from tech leaders who have successfully navigated the industry.

The series will feature interviews with inspiring...

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Browne Jacobson launches new pro bono strategy in partnership with LawWorks

Authored by News Desk
Posted: Wed, 01/31/2024 - 8:32pm

UK and Ireland law firm Browne Jacobson has joined forces with a major industry charity to launch a new pro bono strategy that aims to increase and focus its community impact.

The firm has signed up to LawWorks’ not-for-profit programme, which brokers free legal advice from member firms to small and medium-sized not-for-profit organisations that meet certain eligibility criteria on a wide range of issues, to help it identify where its professional expertise can best be deployed on a voluntary basis for worthy causes.

It heralds a new approach from Browne Jacobson to...

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South West Innovation Expo returns to Exeter

Universities of Exeter and Plymouth deliver fourth tech expo for the region

Businesses across the South West are invited to discover cutting-edge ideas, innovation, and the latest entrepreneurial activity as the South West Innovation Expo returns to Exeter on 5th March 2024 at Sandy Park.

Spearheaded by the University of Exeter and the University of Plymouth, this flagship event promises a day full of inspiration, collaboration, and the celebration of innovation across Devon, Cornwall, The Isles of Scilly, Somerset, and Dorset; bringing together innovators, entrepreneurs,...

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Exeter marketing agency announces partnership with local sexual violence charity

Authored by Program
Posted: Mon, 01/29/2024 - 7:35pm

Exeter-based positive impact marketing agency Program has announced their partnership with First Light, a leading charity providing support for those affected by domestic abuse and sexual violence.

Program will work with First Light to provide free brand, PR, and marketing services throughout 2024, with the aim of increasing the reach and impact of their vital services.

Providing essential services across the South West, First Light offers critical support to anyone affected by domestic abuse or sexual violence. The charity helps people of all ages and genders, including...

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Three key roles open within the Great South West Executive team

Authored by Program
Posted: Mon, 01/29/2024 - 2:32pm

Positions include two Deputy Directors to support with business insights, investment and growth

The Great South West Partnership is looking for two new Deputy Directors to join the Executive team, and an Executive Support Officer to support the Director.

The Great South West is the powerhouse brand for Cornwall, Devon, Dorset, Somerset and the Isles of Scilly. The Partnership is dedicated to driving investment and spotlighting the region’s world-class industries, businesses, and workforce.

The Deputy Director for Business Insights will shape a dynamic programme of...

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Navigating Agile Waters: A Dive into the Core Principles of Software Development

Authored by Val Watson
Posted: Mon, 01/29/2024 - 12:27pm

Adhering to a logical sequence of activities is an innate human tendency. However, in the realm of software development, Agile challenges this norm.

Consider the analogy of building a cottage and installing windows before solid foundations and walls. Although it may seem counterintuitive, Agile advocates fitting value-driven elements like windows before the foundational structure is complete. Explore with us as we delve into the core principles that guide Agile web development services in action.

Delivering Business Value from the Start: The Inherent Objective of Agile...
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