Business

How Should You Evaluate a White-Label Trading Platform?

Prop trading has grown fast enough that a lot of the infrastructure decisions behind it are still being figured out in real time. Funded account programs, evaluation challenges, and trader-facing dashboards all sound straightforward from the outside, but the technology stack holding them together is where most of the actual difficulty sits.

Anyone working out how to start a prop firm right now is walking into an industry whose tooling is still maturing, not one with settled best practices.

Challenge Infrastructure

Most discussion of prop firm technology centers on the...

How Luxury Lifestyle PR Transforms Perceptions and Profits

Authored by David Banks
Posted: Tue, 06/25/2024 - 9:16am

Luxury lifestyle PR is not just about showcasing lavish products or extravagant experiences; it's about creating ideas that resonate with discerning audiences, shaping perceptions, and ultimately driving profitability. This article delves into how luxury lifestyle public relations can transform both perceptions and profits for brands operating in the high-end market segment.

1. Crafting Authentic Brand Stories

Luxury lifestyle PR begins with storytelling. Brands must convey their unique values, heritage, and craftsmanship through authentic narratives that resonate with...

Optix MD recognized on 40 over 40 list for his ‘fantastic journey and achievement’

Authored by Sue Cade
Posted: Fri, 06/21/2024 - 7:38am

Rob Stevens, MD of Optix Solutions in Exeter has been named on Campaign’s prestigious ‘40 over 40’ list.

Now in its eighth year, this awards scheme is dedicated to giving individuals the chance to inspire and be inspired by other like-minded professionals.

Rob’s accolade came not just because of his current role at Optix which he took on in 2019, but in recognition of his path to his success which includes an extremely dark period earlier in his life, when he became homeless, starving, depressed and seriously contemplating suicide.

However, this experience helped to...

Long-established Devon agency has new leader

Authored by News Desk
Posted: Tue, 06/18/2024 - 12:29am

Exeter-based branding and digital communications company, Chalk & Ward, has announced the appointment of a new Managing Director.

The agency’s current Creative Director, Alister Tickle, is taking over the role from co-founder Robert Chalk, who will remain with the firm in a consultancy role.

Robert, who started the company just over 25 years ago, says the change at the top has been planned for some time: “I have loved helping to grow Chalk & Ward over the past quarter of a century and have been privileged to work with an outstanding team and brilliant clients,...

Businesses urged to manage the risks of dogs in the workplace

Authored by Val Watson
Posted: Mon, 06/17/2024 - 3:16pm

As ‘ Bring Your Dog to Work Day ’ approaches on 21 June, South West businesses are being advised to consider the risks associated with dogs in the workplace.

Lynne Fisher, Associate Director of leading animal business insurer Cliverton, has emphasised the importance of balancing the well-documented benefits of having dogs at work – from reduced stress levels and improved productivity – with potential risks.

“While there are no specific laws about bringing dogs to work, employers must remember their duty of care obligations to ensure the safety, health and welfare of all...

Solicitor standing in relaxed pose

Exeter family law specialist ranked amongst best in UK

Authored by Sue Cade
Posted: Fri, 06/14/2024 - 3:21pm

For the second year in a row, Rachel Buckley from The Family Law Company has been included on the prestigious Spear’s index as one of the best family lawyers for high net worth clients.

In addition, she is highlighted in the ‘recommended’ list as one of the notable names for her expertise in this area of family law.

Rachel, who is Joint Managing Director and head of The Family Law Company’s Divorce and Finance Team, provides expert advice for high net worth clients across the UK, including business owners, sports professionals and landowners, as well as high ranking members...

Great South West Regional Roadshow series kicks off with Devon business leaders backing strong role for region on national stage

Authored by Program
Posted: Thu, 06/13/2024 - 2:27pm

Business leaders and regional stakeholders convened at the Devon Regional Roadshow to discuss economic priorities and making the case on the national stage.

The Great South West Pan-Regional Partnership launched its series of Regional Roadshows with an event in Paignton on 12 June, in partnership with the Devon & Plymouth Chamber of Commerce.

Local business leaders had the opportunity to identify the key issues which need to be advanced with the incoming Government following the General Election on 4 July.

Business leaders and senior stakeholders from local...

Top Virtual Office Addresses In London To Boost Your Business In 2024

Authored by Val Watson
Posted: Thu, 06/13/2024 - 9:21am

Did you know that the UK has a staggering 4 million workers who now shun the traditional 9 to 5 desk jobs in favor of roles offering flexibility and remoteness? This tremendous change in work preferences underscores an increasing demand for virtual offices, one innovative entrepreneurs and businesses are eager to capitalize on.

The rise of virtual offices is a revolution in the business world. Small businesses and startups value these services because they provide an impressive address without physical overheads - something fundamental in a city like London where location and...

How to Maximize Brand Loyalty with Customer Advocacy

Authored by Val Watson
Posted: Thu, 06/13/2024 - 7:19am

In today's competitive landscape, fostering brand loyalty is no longer a luxury; it's a necessity. Consumers have more choices than ever before, and their purchasing decisions are heavily influenced by factors beyond just product or service quality. Customer advocacy, where satisfied customers become vocal brand ambassadors, has emerged as a powerful tool for building trust, increasing brand awareness, and, ultimately, maximizing brand loyalty.

This article will delve into the strategies and best practices for leveraging customer advocacy to create a loyal customer base. We'll...

Three marketing experts from Optix Solutions

Optix announces strategic appointments for new Executive Leadership Team

Authored by Sue Cade
Posted: Wed, 06/12/2024 - 1:36pm

Exeter-based creative and digital marketing agency Optix Solutions has made two key hires to support future growth plans.

Candice Short joins as Operations Director, bringing 15+ years of industry leading skills from brand management and design to business strategy from her work in London and the South West with agencies including Illumination, Design Bridge and Bray Leino. She also ran a successful SME for 3 years.

Growth Director, Ali Newton has extensive experience of building and leading sales and marketing teams to deliver revenue growth through data-driven, strategic...

Plymouth Science Park and National Composites Centre forge strategic partnership to boost South West innovation

Authored by Program
Posted: Tue, 06/11/2024 - 12:01pm

Plymouth Science Park (PSP) and the National Composites Centre (NCC) in Bristol have signed a Memorandum of Understanding (MoU) to bolster industry-led collaborative research & development, drive innovation adoption and skills development, enhancing the South West region's position as a leader in emergent technologies.

By combining expertise and resources, PSP and NCC aim to accelerate the adoption of cutting-edge technologies across industry. Both parties will work closely together to bridge the gap between research and practical application, ensuring that innovations are...

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