Business

So, you’ve got the right product to sell but you’re not going to get very far if just sit waiting for customers to come knocking on your digital door.

That’s where discoverability comes in, making sure your business is in the right place at the right time online.

But clearly, you’re not the only business out there thinking that and probably not the only business in your sector. So where do you start?

Experts at SEO agency Dark Horse told us it’s not all about money, even those with the deepest pockets can get it wrong online. Whilst throwing wads of cash at the...

Every business wants to be instantly recognisable. And while many think that the ticket to that recognition is a snazzy loo, it’s only a piece of the puzzle. Diving deeper into brand identity, we’ll discover that a logo is just the starting point and why businesses require a holistic branding approach.

When you think of some of the most renowned brands globally, their logos probably come to mind straight away. But what makes them unforgettable isn’t just the image itself. It’s everything that image represents. Brand identity encompasses all...

Exeter based IT specialists, Bluegrass Computer Services, has undergone a rebrand and company name change.

Four months ago, Dave and Chris Thomas completed the sale of Bluegrass to Modern Networks, a leading provider of IT and telecoms to the UK’s commercial property market and SMEs. The past four months have seen many exciting changes made at Bluegrass.

One such change is the name change from Bluegrass to Modern Networks. It marks a significant milestone in the company’s evolution. The comprehensive transformation encompasses a new logo and visual identity and is set to...

With 5.2 million microbusinesses in the UK, having a combined turnover of £808 billion*, the sector is a major contributor to the nation’s economy. But a new survey by Valda Energy reveals that many business owners in Exeter feel overlooked and misunderstood when it comes to the right support from the UK government.

With the approach of winter, microbusiness owners (those with less than ten employees) say they remain concerned about high energy costs and call for more tailored help, such as a regular winter support scheme, for companies that need it most.

Steve James,...