Business

Add-ons

Being in any industry these days means thinking of the ‘bottom line’, being in the tourism industry though gives us scope to think more about the ‘Add-ON’ rather than ‘Price OFF’.

Here in the South West we are blessed with nature's add-ons: the countryside, the moors, our coastline, as well as our cities and all that history . Add-ons give your product that extra value, the added factor that can seal the deal.

When we enjoy a meal – applying salt and pepper, mustard or horseradish – can enhance the enjoyment. Such add-ons are not expensive but can make the...

If you think marketing is just a waste of time and that your products and services will just sell themselves – look around you and wake up! Some of the biggest names in retailing have been hitting the fan over the last few years because they haven’t woken up to the changing face of consumerism. The ‘just sit tight and it will go away’ syndrome only leads to one result: FAILURE.

In order to survive and prosper, you need to change your Mind Set. Hands up all those who are perfectly content with their level of business, profitability and customer base? If you are sitting there smugly...

Organisers of the Michelmores Business Breakfast Club have announced that one of the Westcountry’s most successful lawyers is to be the next speaker at the Exeter Golf & Country Club event.

Retired Judge Neil Butterfield presided over some of the region’s most notorious cases during his 40 year career on the bench, including the trials which followed the Maria Asumpta sinking and the Lyme Bay canoe tragedy, as well as many infamous murder cases.

Mr. Justice Butterfield also pioneered a new career path for lawyers from the West Country, being the first from Devon and...

Have you taken a good look at your local high street lately?

The Plum Consultancy is based in Exeter, Devon and some interesting and ground-breaking experiential retailing has arrived in this fine city. The type of retailing which sets companies apart and gets people through their doors and queuing out into the street.

Why? Because new concepts in retailing have been designed to affect all the senses in an exciting and enticing way. What these stores offer the consumer is a ‘full-on’ experience of their commercial offering. They wrap you in their branding with exciting use...