Business

For small businesses and startups, tasting the success, in a marketplace full of competition, can be tough. Not surprisingly, small businesses struggle for many years in getting the recognition they deserve. But taut marketing strategies and dealing with technical aspects of running a website can make the difference.

Companies need to think about how they are going to make things perfect for them in terms of marketing. Promoting their products and services online is certainly not an easy task to do. There are many aspects for which people need to think about having a reliable...

SWOT is the acronym for strength, weaknesses, opportunities and threats. It is a free analysis tool using which you can use to understand and strategize a business plan, which dodges the external threats and helps overcome internal shortcomings or weaknesses.

Before implementing a business plan, you can analyze the external markets, study the opportunities, threats, competition, and find out whether the internal factors like organization's staff is equipped to tackle the challenges head-on. And, if not, then where does it need work to get better and competent?

The...

This year will not be one that many businesses look back on with any great fondness. For most of the global business world, 2020 will always be infamous as being the year in which CoronaVirus decimated not only the health of so many people but the health of the global business world. Tens of millions of people globally have lost their jobs as a result of the Covid-19 Pandemic and tens of thousands of businesses have had to shut their doors.

Those businesses that have survived, have often done so on a combination of luck and strategic implementation of remote working and other...

Nothing hurts more than the departure of your top-performing employee/s. First, you are left with double responsibility; you have to get their roles executed on top of your regular duties. Secondly, you have to counter the impacts of their departure on the rest of the employees and finally find a replacement.

However, talented employees don’t just come. It might take you a lot of time and resources to get the perfect replacement. To avoid possible losses or failures, you need to invest in employee retention strategies.

Here are several tips you can employ to encourage...