Business

Did you know that 86 percent of buyers start their buying process with a search engine? This means that if your business is not visible online, you're missing out on a huge opportunity to reach new customers. In this blog post, we'll discuss five digital marketing strategies that will help you reach more buyers online. Keep reading to learn more!

1. Invest in search engine optimization (SEO)

Today, no marketing strategy does not include SEO, because a large part of marketing activities are conducted over the Internet. If you are not ranked high enough in search engines,...

A new business support programme has launched to support South West tech companies to scale overseas.

The GO Global programme , delivered by Tech South West, is free to access and designed for companies who are currently scaling or looking to scale overseas.

Run in partnership with global financial consultancy firm RSM , with support from the Department for International Trade, the GO Global programme helps South West tech firms break into new international markets, taking companies through the essential ‘building blocks’ of an overseas strategy, avoiding the pitfalls...

Having a strong brand image is essential in today’s business environment to stand out from competitors and attract new customers.

Once your brand has begun to gain status, it needs to be maintained so that your company is easily identifiable, and perceived as trustworthy and reliable. Connecting and influencing your customers is a huge part of this, but also being able to market yourself efficiently. Here are 6 tips to help build your brand image:

Having a clear, strategic brand mission is crucial for growth. To do this, you need to look at...

Leading accounting, audit, tax, and advisory firm Bishop Fleming has announced the latest round of promotions to its partner group.

Anna Averis, Mark Munro, and Richard Harborne have been appointed to the partnership with immediate effect, taking the firm’s group to 37 following the recent addition of Len Dean, Partner and Head of VAT, Martyn Fraser, Corporate Finance Partner and Peter Ball, Tax Partner.

Anna Averis is People Director with strategic and operational responsibility for Bishop Fleming’s people team. Anna said: “I am delighted to join the partnership at a...