Business

UK law firm Ashfords has appointed Partner Rory Suggett as head of the firm’s corporate team. Rory takes over the role from Andrew Betteridge who continues as the firm’s wider commercial services division head and Executive Board member. Rory starts the role with immediate effect

Rory has been at Ashfords since 2007. He has extensive experience in venture capital, private equity and M&A, acting for companies and institutional investors as they seek to scale businesses as well as serial acquirers. Recent experience includes acting on the sale of Simply Cook to Nestle and...

Marketing is one of the most (if not the most) powerful tools for making your brand known and seeing your business touch the skies. And now more than ever, it’s time to promote your business because the Internet offers a myriad of possibilities.

The rise of social media platforms has turned traditional advertising on its head, with more and more business owners choosing to promote their brand online, and for a good reason. If we look at the statistics, we discover that social media marketing has massively contributed to UK companies’ performance, with 25.5% more precisely. One of...

It's no secret that customer retention is key to a company's success. It can be said that the customers you already have are your most valuable asset. If you want to keep them around, you need to employ effective customer retention strategies. This blog post will discuss nine of the best strategies for keeping your customers happy and coming back for more.

It pays to show your appreciation with surprise discounts and gifts when it comes to customer retention. This could be anything from a percentage off their next purchase to a gift with the...

Every business owner aims to succeed in their industry. There are many ways to achieve success no matter what industry you’re in. One is to understand the marketplace. To do that, you need to carry out market research, which will help you paint a clear picture of your ideal customers and competition, as well as gather essential information, such as market trends and the expected growth and demand.

Another way is to set goals related to revenue and profits. Your business needs to earn enough money to manage operations and gain a profit that can be used for future growth. Hence,...