How To Promote Your Mobile App In 2020

If you are the developer of the application, you should know that without proper marketing strategy you won’t be able to get as many installs of your product as you would like. The ability to monetize an application directly depends on the number of users who have installed it. That is why the marketing phase should actually begin even before the release of the app. The app should be visible for all users in the app stores.

More than half of all users download mobile apps when they see them in the first positions of categories and searches in the stores. Google and Apple do not disclose algorithms for ranking apps in their stores. Though there are some known key factors which influence the position of the applications in the App Store and Google Play:

1. The total number and the dynamic of installations.

2. User rating.

3. The number of user comments.

4. The dynamics of application deletions from the device.

5. The number of times users have started the application.

Remember that the whole picture of your product should be understandable and good looking. You have to attract your potential users with creative screenshots and videos, easy to understand the description, catchy name. Don't forget to mention unique features that other applications don't have. I'm sure you should have at least one. Otherwise, why did you create one more similar product?

To bring your application to the top, you must provide thousands or tens of thousands of installs in the first days after adding an application to the store. If your potential users are already waiting for your product, it will be easier to get many downloads. Of course, if your product is really nice and useful.

So how to achieve it? Introduce your product to the target audience. There are so many different ways of doing this. Create profiles of your app on social media platforms, like Facebook, Twitter, and Instagram. Here you can post some important news on your app, its updates, and so on. At the same time, it's the perfect place to get feedback from your customers. 

Before the release of your app, people may even give you some ideas which you can realize. After the launch, you can see if your product has any weak sides and how to make it better. You should always be active on social media platforms otherwise, people will forget about you. 

One more good platform is YouTube. Here you can post videos with some tutorials, useful reviews, and other interesting stuff about your application. Another way to introduce your product to the world is to find journalists and influencers in your niche, who can make a review of your app, thus attracting more audience to it. These people rarely do such stuff for free, that is why you have to start a dialogue with those whom you have chosen and agree on the terms that suit both of you, for example, unlimited use of your app for some period of time, personal discounts, or just money.

For example, if you have developed a language learning app and want to get it reviewed, you need to search for similar reviews and bloggers who have written about similar products. Once you have found those, look for the contacts that are usually indicated on the social media profiles or reach out to them right there. Then, you need to create a good pitch and offer something valuable to their followers. Depending on their replies, you can plan your further actions.

We have described just some of the mobile app marketing tactics that should be done before and after your mobile product is live on the market. However, if you have them covered, you have a good chance to create a buzz around your application and get it into the spotlight on the market.