How to Make it Big Selling Wholesale Gemstone Necklaces

COVID-19 has been incredibly impactful to the gemstone industry. Once vibrant with mining, trading, and distributing, the industry today is at a standstill. But while operations are slow due to restrictions in travel, the demand for wholesale gemstone necklaces remains strong. The challenge is how to deliver goods to consumers.

E-commerce has emerged as a key facilitator of wholesalers of gemstone necklaces and a sea of interested businesses and end consumers. While fancy and precious gemstones are too valuable to ship through standard mail, wholesale quality gemstones in necklaces are safe to send because their value is not exorbitantly high.

By utilizing e-commerce to facilitate trade, sellers can reach new audiences around the world. With a seemingly endless audience to reach, sellers have tremendous potential to grow their business. 

But how can they make it known that they have great jewelry for sale? 

Utilize Social Media

Previously considered a tool just for personal use, social media has emerged as one the most lucrative platforms for e-commerce. For wholesalers of gemstone necklaces, platforms like Facebook and Instagram would be best, as the sellers can upload high-quality images and pay for ads that reach worldwide.

Consider this scenario. You’re sitting on gemstone necklaces in Thailand that you are willing to sell at wholesale prices. Because the cost of labor is so low, the wholesale prices you offer would be extremely attractive in more expensive markets. Your goods of the same quality can be had for a fraction of the cost; all the customer has to do is add a little extra for shipping. But since shipping is expensive, your customer may buy multiple items to keep the per-unit shipping cost down.

All of this is possible with social media, and it’s extremely easy to manage. 

Advertise in the Right Place

Here again, social media is the key to affordable advertising. Luckily, the platforms mentioned above give you complete control over where and how you advertise. That means even if you are in Thailand, you can direct 100% of your advertising to a specific international city.

The key is finding the right market through trial and error and some market research. For example, if you are selling wholesale gemstone necklaces, you likely want to find a market where people are already buying products like these, such as big cities. 

Next, you should find the right target demographic within those cities. Men are unlikely to be the target for wholesale gemstone necklaces, but young women who may want to look nice without spending a ton of money on jewelry would be. On each of these social media platforms, you’ll be able to select demographic filters like age, identifying gender, and location.

It’s certainly not easy to get started, but once you figure out your bread and butter markets, the sales will start coming in faster than you can imagine.