Devon PR Agency Takes Mood Bears from Dragons' Den to Daytime TV

Mood Bears stole the hearts of all five Dragons, and just a week after appointing south Devon based Natalie Trice Publicity as their retained PR agency, they took centre stage on This Morning with Cat Deeley and Ben Shephard.

Founded by Jo Proud and inspired by her own mental health journey, Mood Bears has grown into an internationally recognised brand. Each of the eight brightly coloured bears represents a different emotion, from happiness and sadness to calm, love and hope, helping people of all ages understand and express their feelings.

More than a client-agency agreement, this partnership is rooted in purpose. It combines Mood Bears’ mission to bring emotional literacy into homes, schools and workplaces with Natalie Trice’s three decades of global media expertise supporting brands that lead with impact, not noise.

"As children return to school and mental health conversations vital, we want people to know about Mood Bears," said Jo Proud. "Our 2024 research with over 40 UK families proved the impact: 100 percent saw improved emotional recognition, 89 percent reported reduced anxiety and stress, and 90 percent noted fewer angry outbursts. Natalie immediately understood these aren’t just pretty plushies, they are a support system. Seeing us on This Morning within our first week confirmed this was the right partnership."

As a three time author, Natalie has an award-winning reputation for delivering powerful visibility that drives long-term impact and lasting brand legacy.

From high-profile campaigns for Cartoon Network and Animal Planet, to using press for worldwide advocacy of childhood hip dysplasia, she blends strategic thinking with emotional insight to spark connections, build trust and leave a lasting impression.

"This wasn’t just another client win, it was a heartfelt hell yes," said Natalie. "As a mother, author and advocate, I know how vital emotional wellbeing is, especially for children. I’ve spent my career helping brands share stories that matter, and Mood Bears fits that brief in every way. We’re not just chasing headlines, we’re building a lasting legacy for a brand that’s changing lives."

"We mentioned that sofa in our initial calls with Natalie, but not in a million years did we think it would happen in week one," added Leona Burton, Director of Branding at Mood Bears. "We knew if we could feature on This Morning, we’d be reaching the people who need us most, and the messages and feedback have proved us right. Natalie just gets it, the brand, the mission, the moment. She doesn’t just roll out PR for the sake of PR. She delivers it with heart, clarity and commitment and we see this as the beginning of a beautiful partnership."

Mood Bears joins a fast-growing roster of new client wins at Natalie Trice Publicity which reflects that business in the south west is alive and kicking. In the past month alone, the agency has partnered with Hopefull Handbags, New Street Properties and The Community Camping and Healing Gatherings. While their industries span property, social impact, business and wellness, they share one clear focus: building legacy, not chasing likes.

Natalie Trice Publicity is a strategic global PR consultancy based in Devon, specialising in helping purpose-led brands achieve legacy-level visibility.