Clever ways to market your business on social media

Marketing is one of the most (if not the most) powerful tools for making your brand known and seeing your business touch the skies. And now more than ever, it’s time to promote your business because the Internet offers a myriad of possibilities.

The rise of social media platforms has turned traditional advertising on its head, with more and more business owners choosing to promote their brand online, and for a good reason. If we look at the statistics, we discover that social media marketing has massively contributed to UK companies’ performance, with 25.5% more precisely. One of the most significant advantages of social media is that it allows businesses and customers to interact directly, encouraging deeper client relationships. So, if you’re still using traditional marketing techniques, you may want to take into account promoting your brand on social media.

However, this often feels like a hit-or-miss scenario, given the number of aspects that must be considered. The truth is that social media advertising can be intimidating, but there’s no need to get discouraged; here, you can find some of the most effective ways to lift your brand’s popularity.

Choose the right platforms

Before getting started, it’s crucial to determine which platform is suitable for your business. With all the social network platforms available (Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, etc.), creating accounts on each one is tempting, but it’s not the most viable option. We advise you first to research your audience and see what type of platforms it uses the most and then use it, too. Depending on your brand’s specificity, products and services offered, you can find the platform that best works for you. Some of the best ways to determine your target audience are conducting marketing research, conducting client interviews, and creating buying personas. Maybe the simplest method is to define who your target audience isn’t, and this is possible by analysing the sales data.

You should also determine which platform would better promote your services. If you market your business through video ads, YouTube is, in this case, the most practical option.

Find friends and followers

Now that you’ve created an account on social media, it’s time to find followers. Without friends to see your content, it’s all in vain. So, how could you boost your online followers and make your brand known to as many people as possible? You can start by searching keywords related to your business. You can also search your surrounding areas and town to find people who may be interested in your products and services or other organisations that might help you grow your business online. Once you discover the right players in your market, you can start socialising. After all, isn’t social media all about interacting? The difference between having a personal account and a business one is that, as a business owner, you socialise to market your brand and improve your client relationships. Consider looking for accounts with a significant number of followers so that when commenting on some of their posts, their followers take notice of your account. We also recommend adding just a few people at a time so as not to look too desperate.

If you’ve decided on using Facebook as your main social media platform, it’s helpful to know that you’d better start with real friends so that you can build trust. If your family and friends from real life are not enough for your brand’s success, you can increase the number of your Facebook friends since there are hundreds of sites that can help you in this regard. You can also buy real Facebook likes to make your posts more trustworthy and shareable. In the case of small businesses, this is one of the most popular choices because it guarantees genuine post likes and friends.

Post content daily

Creating a social media account is not enough; you also have to make sure it’s active. There’s no better way to catch your followers’ attention than providing them with daily posts. And if you think that they’re going to navigate to your page just because they’re curious about your products, you’re wrong; people won’t access your profile if you don’t give them reasons to do so. That’s why we advise you to post content on a daily basis, whether in the form of images or videos, to attract customers.

According to a 2018 Small Business Trends report, just 52% of small businesses are active on social media every day, so posting on a daily basis may give you the chance to stand out from the crowd. Remember that with each post, you remind your online friends that your business exists, and trust us, this has become a necessity in today’s world market.

Develop a social media aesthetic and stick to it

You may not be aware of this, but your social media profile becomes an essential part of your brand, so you should make it worth it. The image plays a vital role in every business, and this refers to your media’s profile, too. When accessing your profile, customers first see your posts’ aesthetic. So, maybe you have exciting post descriptions, and your products are promising, but it’s all in vain if your overall aesthetic doesn’t catch the eye of your visitors. As in many aspects of your life, appearance is important, but it’s crucial when it comes to business marketing.

Consistency is what matters in this sense, and by consistency, we refer to colour palette, tone of voice, and attitude. Suppose you’ve posted images related to products until now. In that case, you can’t come up with a post about scheduling employees, for example, because it would appear as brought from nowhere to your followers.

Other worth taking into account suggestions include:

- collaborating with a micro-influencer

- promoting your social accounts in email signatures and newsletters

- focusing on quality over quantity

- hiring a social media manager

- creating targeted ads

That being said, we hope you’ll find these tips helpful and start your social media marketing campaign right away.