Best ways to rank your website DIY
Thousands of people started learning new skills this year, and one of the most popular things people learned is how to create a new website. Countless blogs were created during the worst period of the COVID-19 breakout but what people forgot about was how to rank these websites on the most popular search engines on the internet. Learning how to rank websites is an amazing skill to have in 2020 and the future. This is because the way things are going, digital marketing, and search engine optimization will be the most demanded skills in the future. On the other hand, if you’ve started your website or blog, there are things you can do to shoot up your website on all search engines and appear on the first page on the search results. Learning how to do search engine optimization and digital marketing is something you could make a career out of, so use every moment you can to learn new skills that can help you improve this skillset!
Check Out Websites Of Your Competition And See What Works Best For Them
When creating a website, besides thinking about the content you’ll put on, you should think about the aesthetic appeal of what you’ll be making. Just randomly inserting blocks of text and images is not recommended, no matter what kind of content you’re going to write about. The best practice is to check out your competition or take a look at websites in the same niche as yours. Open ten or fifteen websites and write down what you like best about them. It shouldn’t take all that long to write down your observations and you’ll quickly get an idea of what your website should look like once it’s finished. You can do the same when it comes to written and graphic content. One of the techniques is the so-called “skyscraper” method in which you research the Internet and find well-written articles/blogs in your industry and improve them in your own words. It’s a technique you shouldn’t do all the time but it can significantly make it easier for you to rank your website or blog faster than you thought.
Create Interesting Content Your Viewers Would Share On Social Media
The “skyscraper” method works only on titles that other people already wrote about, but it’s necessary to come up with your own ideas and stick to them. Analyze your niche to discover what your audience would enjoy reading, what they find useful, and what will make them click on that share button! You should also think about following these articles with video blogs you can host on popular sites such as YouTube or Vimeo. Video content is slowly taking over and this is something you should take to your advantage. Even though there are more YouTubers out there than ever before, there’s still room for much, much more! Creating video content to go with your written articles is an amazing thing because there are people out there who would rather watch a five to ten-minute video instead of reading an article about the exact same thing. It’s also one of the ways to attract more people to your website because interested users will go from your video to your site to find more information about a topic that interests them. One of the YouTubers who knows exactly how to scale his business using YouTube and the power of video content is Aaron Marino aka Alpha M. This guy has gathered more than 6 million subscribers on his YouTube channel and he started with a consulting company. With exponential growth came more ideas and he started putting out more and more content! This helped him start a couple more businesses that have thrived because of his popularity! The point of creating content is sharing knowledge about a certain subject. Aaron Marino knows fashion, grooming, style and all of his content revolves around these topics. You can do content about the same topic, but make sure you’re an expert in the chosen area. If the information you share is useful and engaging, people will share it, thus giving you momentum and helping you rank your website higher on the most popular search engines.
Keyword Research & Writing Engaging Stories
Another important thing you need to consider if you want to rank your website on search engines are keywords. Keywords are the phrases people type in the search engine when they’re searching for something. To make sure you’ll get people to visit your website, you need to do some keyword research and find out exactly what words people will type in when they’re searching for a topic. For example, people with pets will probably search for advice or lists about products related to their pets. If your website belongs to the pet niche, the keywords you should use must be related to this subject so you could write about “pet grooming tools” or “best dog food”. The more research you do, the better you’ll understand what your target audience is searching for. Over time, you’ll be able to anticipate what people will search for in a certain time of year and you’ll get your website or blog to skyrocket to the first page on Google or other search engines. The same applies when it comes to video content because it works on the same principle. Top lists are always popular and you can do them as much as you like, but be sure to talk about useful information rather than only listing things in your videos or articles. If you give useful information and do it in an engaging manner, people will gladly come back to your channel or website and look for more information about the subject because they’ll consider you an expert in that field.
Be Consistent & Post Regularly
No matter if you’re only running a website or blog or you’re combining it with a video content channel, you must be consistent and post regularly. Writing a few articles and then not publishing anything for a long tie is the main reason why people can’t get their websites to rank highly. When this happens, people usually look for other sources of information and forget all about your website or YouTube channel! If you let this happen, all your efforts would be for nothing because you’ll lose the people who enjoyed reading or watching your content before. You don’t need to post new content every single day, but make sure you do it at least once every two weeks. Some niches are more complicated than others so coming up with new and interesting topics every single day can be very time-consuming. Publishing quality information once every two weeks won’t take too much of your time but it will help you rank higher because your audience will get used to having quality information regularly about the topic they’re interested in.
Nothing Happens Over Night
Alright, so you published your website, you polished it up, you posted a couple of articles and made a couple of videos, but you’re still getting only a few visits per day. At this point, it’s difficult to stay motivated and excited about everything because the numbers aren’t showing much progress even though you’re working on ranking your website as much as you can. The thing about ranking a website or video channel and search engine optimization, in general, is that it takes time. You can get a paid ad to drive traffic to your website but we’re not talking about that right now. We’re talking about organically getting visitors to your website and ranking it higher on Google, Bing, or Yahoo. Even the best SEO companies in the world can’t promise that number one position on search engines in a day or week because it takes time. If everything is done right, you can expect a higher ranking and significantly more traffic on your website in about six months or up to a year.
Constantly Do Research On The Topics You’re Interested In
Doing research and reading other blogs and articles can help you come up with topics of your own for your website. No matter how big of an expert you are in a specific niche, there are always new things you can learn and inform yourself about. Sharing useful and relevant information on your website is the most important thing you should do because your audience will see you as an authority on the subject and your website rankings will improve. Writing and publishing content about dated information can be considered only as filler content that doesn’t have any use and it won’t help you rank your website even the slightest. By doing research and publishing content that’s new, engaging, and valuable will help you shake things up and get backlinks that will make your site an authority in the subject. As a result, search engines will make your site the preferable choice and rank it higher for certain keywords you choose.
Considering It As A Career Choice
Even though you can do a lot on your own when it comes to search engine optimization, there are tons of things you need to know before deciding to make a career out of it. You need to do a lot of hard work, but if you know the basics and you know how to create eye-catching WordPress websites, you’re in for a great start! Running your own business or freelancing is a lot different from having a regular job and it might even be a good idea to get a job at an SEO company for a while so you could get a chance to learn everything you need to know to offer complete SEO services. If and when you decide to start your SEO agency, you need to think about a lot of things that aren’t all work-related. If you plan on hiring more people such as graphic designers, writers, or web developers, you need to think about getting an office and equipment. Because SEO is something most people still don’t understand, it can get difficult to work with some clients. Even though you’ll probably mention that ranking any website is a process that takes time, people will expect you to help them rank their sites in a matter of weeks and unfortunately, lawsuits are a regular thing when it comes to SEO. Having a great lawsuit loans company by your side will quickly help you overcome any obstacle you might end up hitting. These things can take a lot of time and having the funds to keep things running smoothly is extremely important. Finding new clients is also something you need to think about if you wish your business to survive and thrive. If something like the recent coronavirus outbreak happens again, you need to ensure that your business or career doesn’t end because of it. You can obtain new clients by using Linkedin, going to networking events, and of course, by improving your company website to include all the information your potential clients need. Once you establish your business, new clients will be coming in much easier, especially if you continue improving relationships with business partners, clients and set yourself as an authority in the SEO world.
