5 Tech trends your new business should be aware of in 2022

For anyone running a small business or just setting off on a new business venture, there are plenty of areas to consider in the journey to get it right. Not least the concept of the business itself, the employees, the clients, their loyalty and employee engagement. These are all factors which will determine whether your business will sink or float on these new, unchartered waters you are setting sail upon.

One thing that will connect them all, however, is technology. Whether you are a B2C or B2B organisation, keeping on top of new tech trends will be integral to ensuring your business remains relevant and thriving in the constantly evolving technological age we find ourselves in.

Below, we walk through five of the most important trends, all of which have helped boost companies and set them on a course to become leading businesses in their field.

Advanced HR Tech

After the events of 2020, it became far more integral to keep track of employees and maintain their engagement. This is especially true for businesses that offer remote working, where constant one-to-one communication is no longer viable. Comprehensive HR software, however, has shifted itself from a system of record to a system of engagement, helping small businesses gain a far greater understanding of their colleagues' engagement, needs and productivity.

When setting off on your business journey, you will find that employee engagement is one of the most crucial factors of your company, with an increased engagement leading to more productivity, reputation, and ultimately more sales.  to learn more about employee engagement and how it could help your company flourish, click here.

Revolutionary 5G Network

While still in its early stages, 5G has promised to boost internet speeds 10-100 times, which will allow the act of transmitting data and communicating with clients to be far more efficient. As a small business, it is important to stay on top of this new network, especially for B2B companies who rely on their tech systems to communicate and sell their services.

In the next few years, 5G is set to be fully utilised in the business world and society as a whole, meaning it is your job to fully integrate it into your business as soon as the opportunity becomes available. B2B clients will be seeking the companies who are fastest, most efficient, and serious about keeping their software at the top of the network game.

Artificial Intelligence

While artificial intelligence has so far only been utilised by big enterprises, over time it has started to become implemented by smaller businesses looking for personalised customer experiences and voice assistants.

According to recent studies, 55% of small businesses cite insufficient time as one of their most substantial challenges. With artificial intelligence, your business will be able to maximise its time and automate manual tasks, which will not only make the business more efficient but also improve the customer experience in the long run.

Comprehensive Cyber Security

Cyberattacks and data breaches are one of the most prominent risks to be aware of, however, 60% of companies believe they won’t be targeted by them. This is due to the fact that enterprise businesses are usually the organisations to be hit, but a carefully orchestrated attack or data breach can happen to any business.

This is why more and more people are being urged to invest in the latest cyber protection software which can counteract attacks before they even happen, keeping their company safe and secure despite the escalating risk of cyber invasion.

Utilising Social Media

Today, social media is one of the most utilised methods of communication and awareness, which has similarly made it a goldmine for small businesses looking for cheap, effective ways to spread the word and market themselves. Not only does social media provide a way to target specific audiences, but it can also keep these audiences engaged with a variety of content.

This is important when considering how important customer loyalty is in keeping a business afloat and thriving. Although there are a variety of methods to attain loyalty, social media cannot be underestimated, and, with the right utilisation, it can help transform a small business into a global success.