5 Common Web Mistakes Businesses Make

Visitors will click on a website for a specific purpose, such as to learn about a topic, buy a product or enjoy some entertainment.

If the site design is wrong, the user experience is inefficient or the content is unprofessional, your business could lose out on thousands of pounds.

As the site will serve as your online storefront, you must ensure it reflects the company’s quality, professionalism and reliability.

Boost your bottom line by reading about the five common web mistakes businesses make and how to avoid them.

1. Low-Quality Content

Never underestimate the importance of high-quality content on a business website.

Poor spelling and grammar will cause many visitors to question your company’s trustworthiness and professionalism, which may increase the site’s bounce rate.

Also, a lack of content will damage your brand’s visibility in the search engines.

Instead, you must take the time to write high-quality landing pages and blog content to demonstrate your company’s expertise.

The more you publish articles, the more your site will appear in the search engine result pages for specific keywords.

2. Poor Conversion Rate Optimisation

Many companies make the mistake of focusing all their attention on driving substantial traffic to their website.

Next, they might pray that visitors convert into genuine leads. However, rather than hoping for the best, you must find ways to improve your website’s conversion rate.

It is possible to do so through split testing, content changes, workflow improvements and adjustments to the user experience.

If you have no idea where to start, get in touch with an experienced CRO agency. They can help you gain a deeper insight into your target customers, data, and the competition while improving profitability and customer satisfaction.

3. Targeting the Wrong Demographic

Before designing a website, you must bear your target demographic in mind.

You’ll need to consider their wants, needs and expectations when landing on your website.

For example, younger demographics may wish to download an app in addition to visiting your website.

However, if you’re targeting older customers, use a simple, clean design with a large font.

4. No Social Media Integrations

Social media should drive users to a website, and your website should drive visitors to your platforms.

If it doesn’t, a first-time visitor might not only question your company’s trustworthiness, but they also won’t have an opportunity to follow your accounts and engage with your brand each week.

Integrating various social media platforms into your site will allow visitors to travel back and forth.

Plus, it could help your brand earn more followers who might buy your company’s products or services in the future.

5. No SEO Strategy

In addition to improving your content and conversion optimisation rate, you must master search engine optimisation (SEO) tactics.

Your business will need more than a quality design and smooth user experience, as you must improve your site’s visibility in the search engines.

Again, you’ll need to publish quality, relevant content regularly. Plus, you must identify and incorporate specific keywords into your copy, develop a link-worthy site to improve your site’s authority, use alt tags in images and videos and improve your page loading time, to name but a few tactics.