Website design tips for your start up

David Banks
Authored by David Banks
Posted Wednesday, December 4, 2019 - 7:56am

It doesn’t matter how big or small they are; every business nowadays should have a professional website. Sadly, this can be a very intimidating task for business owners with no web design experience, especially if they have a small budget.

If you can relate to this, don’t worry, we are here to help. There are lots of things that you can do to make sure that your website has an advantage over competitor’s websites, from researching your niche to using inbound links.

Here are five handy website design tips for people with start-up businesses.

Research Your Niche

There are millions of small businesses out there, and most invest time and money into internet marketing, so if you want your website to stand out, you should really research your niche. Whether it is bikes, women’s shoes or homeopathy, make sure that you are an expert in your field. Do some research about your customer (what they like and what they dislike) and check out competitor’s websites to see if you can learn anything from them. See what they are doing well, see what they are doing poorly and use the information to better your own website.

Focus On Inbound Leads

The main goal for most small businesses is to increase sales and online engagement - and one way to do this is with inbound leads. Inbound leads are users who arrive at your website of their own accord; what you need to do is figure out how to turn these users into actual customers.

One way you can do this is by offering a discount to anyone who signs up to your email newsletter. This is because you are offering the user something of value, and even if they don’t use the discount right away, you can still advertise to them through the newsletter. 

Get Rid Of Website Clutter (Even If You Think It Looks Good!)

Small business websites should have a simple yet engaging appearance. This is because the site needs to be professional and functional. If it isn’t, users will struggle to navigate their way around the website. This can be very frustrating for the user and it can result in fewer clicks and sales. So try to get rid of any clutter on your website, such as unnecessary pictures, videos or paragraphs. This will make the site more visually appealing and professional (and it will be easier for users to find their way around).

If you want to find a web design company who can help you remove clutter from your website, contact Bigfoot Digital.

Make Sure Every Page Is Mobile Friendly

In the past, website owners designed their sites with laptop and computer users in mind, but things are becoming more mobile. In fact, mobile users recently overtook desktop users for the first time, so it is essential to make sure that your website is mobile optimised!

Look At How Long It Takes Pages To Load

We live in an instant gratification culture, and this has started to affect web design trends. Nowadays no-one wants to wait around for anything, and this includes a web page - so if you want your website to succeed, you should ensure that every page loads quickly. If you find that your site load-time is too slow, consider switching hosts or removing content from certain pages.

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