Tracking: The formula to boost your business

Sam Richards
Authored by Sam Richards
Posted Monday, October 14, 2019 - 8:01am

As a business, managing a fleet, keeping a close eye on where your drivers are and how they’re navigating the road is important. In fact, there are countless reasons why vehicle tracking is a positive introduction when it comes to keeping your vehicles and equipment safe and deterring thieves while boosting your business is a big aspect too. 

With GPS, it’s easier to be more efficient, which ultimately leads to better business. A tracker gives you the ability to check where your employees are at all times, which can help when it comes to planning out how they use their time. For example, if you’re running a delivery service, it would be beneficial to note where the employees are going and how long it takes them to get from one place to another. You can also amend jobs if a last-minute or ad hoc request should come through, allowing you to meet your client’s needs and offer a great service. 

A tracking service can also give customers the ability to keep an eye on when their delivery is due to arrive, which is a common concept for a number of services. As a result, customer service will improve dramatically, and they’ll be left satisfied - plus your delivery drivers won’t have to return or reschedule with your clients. Not only does this cut out wait times, but it also gives the driver a timeline to stick to, and tracking progress is likely to make you stick to your timeline even more. 

Being able to track where your employee is would be ideal, but even more so for customers who are planning their day around a delivery. More and more places are starting to use GPS tracker, giving customers the ability to see when their delivery is due to arrive. 

Using a GPS system will drop running costs of the vehicle, with apps having the ability to alert drivers to congestion, roadworks and accidents. As a result of planning efficient routes, the amount of fuel your workforce consumes will be significantly lower. Not only will route planning decrease spending, but it can also increase productivity, with employees having the capability to go further and do more. 

Another perk that comes with tracking is that it could improve driver behaviour. The ability to track vehicles will improve driving and sustainability. Managers can ensure drivers are navigating the roads safely, sticking to speed limits and not accelerating or braking harshly. Over time, encouraging drivers to behave appropriately can ensure targets are met, fuel consumption and spend is reduced and accident risk is less likely. 

Ultimately, greater efficiency will always lead to better business, and as a result, will potentially lead to an expansion in the future. Not only can GPS help to reduce the time it gets from one place to another. With complete control over your routes, it means you can make multiple deliveries in a set time, instead of being stuck in traffic. 

Usually, this increases interest in that company, and people are more likely to want to work with them again in the future. More customer interest in the company results in more workload, which is ideal – particularly for startups.

Keep your employees, tools and workload safe by adding in a GPS tracker, and you’ll find your company starts growing even faster. It’s a simple, yet effective tool for boosting your business, and it’s easy to install. Keep your customers happy, and they’re more likely to recommend you, which is only going to maximise growth.

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