There’s nothing more rewarding than running your own business, having the freedom to do what you love and the flexibility to create a work-life balance. Recent years have seen an increase in small business start-ups, where more of the population are opting for ‘the good life’ over the traditional nine to five. This has resulted in a huge rise of competition and many industries are over saturated with services and supply.
Although the internet and social media has made it easier than ever to market your business, it’s becoming difficult to stand out from the crowd. It’s important to keep customers engaged and remind them why your business is the best place to spend their hard-earned cash. If you’re looking for ways to raise the profile of your business, trial outthe suggestions below.
Word of Mouth
The easiest way to raise the profile of your business is through word of mouth, which always starts with a great product or service. Don’t be afraid to ask customers for feedback and reviews, a five star rating on TripAdvisor can go an awfully long way, and most people will use friend recommendations over an unknown business. Be confident and bold about spreading the word and consider offering referral incentives too.
Be authentic and tell the story of how your business started. Customers will engage more and will often stay loyal when they’re invested in the people behind the brand. Being relatable to consumers has never been more important and will make you stand out from the crowd. If you’re product or service has a lot of competition to contend with your story and employees will be unique.
Run a competition and drum up more engagement, allow customers to do your marketing for you. Depending on the type of completion you run, you can learn a lot about your consumers through a competition which is invaluable information to have. There are legalities to consider when running a competition though so make sure you follow the rules.
Search Engine Optimisation is key to getting found online and can be complicated to get right if you don’t know what you’re doing. It’s often wise to seek advice from companies such as Aspire Shire who specialise in SEO management and can increase the visibility of your brand. As this task requires continues management and is not a one time fix, it’s common to outsource the responsibility to a dedicated team.
Using social media to reach a greater audience is a brilliant free marketing tool with the option to spend money on sponsored ads. Platforms such as Instagram and Pinterest are great for sharing images, perfect if you want to advertise the products you sell, whereas Facebook may be more worthwhile if you want to explain services and advice in more detail.
If you can collaborate with a company that compliments your own it can be a successful way to draw in more business. Create something new or offer a limited edition service whilst bringing two audiences together. Build a new community and maybe learn something new along the way.