How to future-proof your marketing: Steve Pailthorpe comes to Exeter

Businesses across Devon will have the chance to hear from one of the UK’s leading digital marketing experts this weekend, when Steve Pailthorpe, founder and CEO of Iconic Digital, comes to Exeter to present his proven 7 Step Marketing Chassis.

Steve has built a reputation as a results-driven strategist, helping organisations of all sizes develop scalable systems for growth. His upcoming talk at Rediscover Business 2025 (12–13 September) will focus on how companies can adapt their marketing to stay competitive in an era of rapid change.

“Digital marketing is evolving faster than ever,” Steve says. “The winners will be those who put systems in place that make their business visible, valuable and memorable.”

👉 Book your place at the Rediscover Business 2025 Conference

From Google to AI: Search Everywhere Optimisation

One of Steve’s key insights is that search is no longer limited to Google. “Today, people search everywhere — on Bing, YouTube, LinkedIn, ChatGPT and even voice assistants. If your business isn’t visible across those channels, you’re missing opportunities.”

He will outline practical steps to achieve this, from setting up Bing Search Console and using audience tools like AnswerThePublic, to creating content that directly answers customer questions.

The 7 Step Marketing Chassis

Steve’s model is built around the idea that your website is the central hub of your digital strategy. From there, seven connected steps create a framework for growth:

Search Everywhere Optimisation – Be found wherever customers are searching.

Paid Search – Harness PPC to drive high-intent leads.

Paid Social – Capture attention with targeted campaigns on platforms like LinkedIn, Instagram and TikTok.

Content Marketing – Build authority through blogs, videos, podcasts and guides.

Email Automation – Nurture prospects through smart, automated communication.

Remarketing & Retargeting – Reconnect with audiences who didn’t convert first time.

Digital PR – Build credibility through media coverage, partnerships and thought leadership.

Why Exeter businesses should attend

“The most successful businesses don’t rely on chance,” Steve explains. “They use systems that generate leads consistently, convert customers effectively and build loyalty over time.”

The Rediscover Business 2025 conference offers a chance for South West leaders to learn those systems and apply them in their own organisations.

👉 Reserve your ticket for Rediscover Business 2025 in Exeter