How businesses can improve the customer experience

Chris Lake
Authored by Chris Lake
Posted Wednesday, June 20, 2018 - 4:17pm

In business, customer experience is the only thing that matters. Whether you sell to consumers or businesses, it does not matter. What does matter is that your client chooses you over your competitors. If you sell a similar product or service as another company – even just one other company – then you have competition to beat.

The only way to get ahead of your competition is to make your customers feel welcomed and pleased with using you. This means more than just treating them right, it means offering them great service and speed, which is much more attractive than your competitors. However, to remain at the top of your game (even if you’re a household name and the one to beat), you need to look for ways to continuously better your customer experience.

Integrate SAP Product Suites into Your Business

SAP’s ERP is an innovative solution towards centralising your business’s data centres. A centralised system allows for real-time data to be accessed from every department within your company, whether it is located within your main headquarters or stationed elsewhere. By implementing one or more of the product suites available from omniaecommerce.com, you can improve productions immensely.

How this improves your customer’s experience is simple: fewer wait times and more accurate results. This means that they can instantaneously know if a product is in stock or not, where that product is, and how long shipping will take. If the product is not in stock at all, then your sales team rep can send a request to your other departments and production can begin quickly, effectively, and without a hitch. Faster service, better production, and real-time data can all help you make more sales faster, while reducing the cost of production.
 
Personalisation Options

The next step towards improving your customer’s experience is to implement personalisation and customisation into their experience. This means doing so much more than just ensuring that their name is at the top of every newsletter that you send out. It means rewarding them on a custom basis, with things they actually want. If you are a retailer or a brand, for instance, you can remind your customer of items left in their basket that they never purchased. You could send them newsletters of suggestions curated based on their previous purchases and saves. In the future, you could even follow the path luxury brands have started which allows customers to directly personalise your products, either with an anagram or with a custom design.

VIP Rewards

There are many different kinds of VIP rewards that you can offer to better your customer’s experience and grow your company. Referrals are a great example of this, as they allow your customer to receive a discount and spread the word of your business. Reward your customer for staying with their subscription with you for a long period of time by offering them a better rate, offer them birthday discounts, or loyalty rewards programs. You want to place an incentive not just to stay with you longer, but you want to make it so that your customer will never want to leave.

Customer experience is everything within business, but you cannot rest on your current strategies. You must always find ways to innovate and provide better service, so that you can be the leading provider and not just a standard company. Be the best, offer your customers the best, and they will take notice.

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