4 Tips for Improving Your Business’s Online Presence

David Banks's picture
Authored by David Banks
Posted Thursday, July 11, 2019 - 6:03am

In a world investing more in technology and using a range of devices as tools to buy products and research businesses, your online presence as an entrepreneur is more crucial now than ever. Increasing your online presence is a productive goal towards gaining new customers and earning more profit.

Have a Functional Website 

Your company’s website is the most important thing you can do to optimise your online presence and gain new business. In this day and age, an attractive and up-to-date website is one of the most crucial sales tools. If your website is outdated or – worse –non-existent, then a potential customer will probably go elsewhere.

In order to be successful, your website needs to have a responsive web design whereby it is able to adapt to the user’s needs. This means your website is programmed to function on any device, not just a desktop computer. It’s important to view your website on a phone or tablet to ensure that all screens are loading properly andtabs are still visible.

Be Present on Social Media

It’s important for your business to have a profile on all the main social media channels, which are mainly Twitter, Facebook and Instagram. It’s a good idea to create even just a basic profile in the first instance, just to ensure that you have something to show should anybody try to investigate your business on social media.

Depending on your business, it’s a good idea to regularly make posts and photos, as these can help market and promote your business – or even just show a potential customer that you’re down to earth and up to date with the trends. 

Social media also makes it easier for others to share information about your business, which is a huge plus.  

Have a Blog

Having a professional and functional website is one thing, but you also need to ensure that it is regularly updated. The perfect way to do this is to incorporate a blog for your business. New content is important not only to show potential customers that you are active and constantly moving, but also for the purposes of SEO and your website being found by people Google-searching.

Your blog can be varied in tone and subject matter, and you could mix it up by writing posts directly relating to your business, along with more laid-back posts which can set the tone you want for your business. Every little helps.

Ensure Contact Information is Visible

If you’ve done the hard part and convinced somebody to use your company through them browsing your website, the next step will be that they will want to contact you. You need to ensure that contact pages are functional and easy to use, and that all contact information is displayed simply. If your contact page tab is difficult to find (or not there at all), that person might well give up looking.

Most communication is done via email and messaging, so ensure you have the option for all contact methods.