marketing

Exeter recruitment company toasts 25 years of success

Authored by Stacy Hill
Posted: Fri, 10/11/2013 - 3:05pm

An independent recruitment agency is toasting its on-going success after celebrating its landmark 25th anniversary.

Cathedral Appointments, based in Exeter’s Southernhay, opened in 1988 and specialise in providing permanent, temporary and interim staff across the region. Areas of expertise include Sales, Marketing, HR, IT, Engineering, Office, Manufacturing, Logistics, Accountancy, Financial Services, Legal and Executive Appointments.

The company began in a small office in Gandy Street in August 1988 after the Founder Directors, who had previously worked for a high street...

Video marketing leads to 26% boom in business for Exeter IT company

Online video is now six times more effective than print or online marketing and is proving to be a powerful marketing tool for many businesses, including those based in Exeter.

Featuring video content on a business website is now seen as a "must-have" say leading networking experts Cisco. They expect video to account for 57 per cent of internet traffic by 2015, nearly four times as much as regular web browsing and email.

Seventy-six per cent of businesses using the web to market their services plan to add a video to their sites, making it a higher priority than Facebook,...

Marketing - The Facts!

In a recent survey of Devon and Cornwall Small Businesses only 13% of the businesses surveyed conduct Marketing Planning and yet 90% said that they see Marketing as important to the success of their business with 56% seeing it as critical to success*.

So what’s the problem? Why is there such a huge gap between those that do and those that don’t?

We believe it’s to do with 3 important factors: • The Perception of Marketing and the belief that anyone can do it • The Confusion about what’s out there and who to trust • The Price of professional advice

The Perception of...

By George, a new cave family!

Torquay-based creative design and marketing company, Frankman Design, have been working closely with Cheddar Gorge over the past few weeks to create a new Cheddar Gorge mascot and Cave family.

Located in Somerset, Cheddar Gorge approached Frankman Design to work on their new character sets after Maureen McAllister, Head of Operations and Marketing at Cheddar Gorge, spotted some of Frankman Design’s illustration work.

Frankman Design’s Creative Director, Mark Vallance said “Initially we were asked to design a new mascot, his name is Cheddar George! Following the success of...

New film provides insight into the lives of pupils at Exeter Royal Academy for Deaf Education

Exeter Royal Academy for Deaf Education has launched a promotional film showcasing its school. Aimed at prospective students, parents and funders, the film provides an insight into the daily life of pupils at the Academy.

Created by Inside Job Productions and directed by deaf film-maker Samuel Dore, the film features parents, grandparents, pupils and teachers, who share their experiences of Academy life.

Parents talk about how the Academy meets individual students’ needs and enables children to thrive among a supportive network of friends and professional staff. Meanwhile,...

Kathryn Kelly PR and Media joins forces with Frankman Design

Well-known local Public Relations Consultant Kathryn Kelly has announced a link-up with South Devon design and marketing company, Frankman Design Limited.

Frankman Design, which has offices on the harbour side in Torquay, has been established since 2005. Working with a wide range of companies, charities and tourist attractions throughout the South West, it specialises in business branding, graphic design, website creation, logos and promotional marketing strategies.

Kathryn says: “I am delighted to have been approached by the directors of Frankman to work with them on...

How can you supersize your business?

Authored by Marc Astley
Posted: Sun, 09/01/2013 - 11:06pm

Growing large vegetables is a pursuit that is largely underrated. For, to produce a giant carrot, onion or cabbage takes persistence, an intimate knowledge of your subject and dedication. At the Chagford Show in Devon recently I marvelled at the incredible specimens on display. This humungous harvest was the result of months of effort, blood, sweat and tears and yes, sometimes, failure. Everything from the choice of seed and the time of planting to the watering regime and the thinning out process went into producing these incredible results. The extra minutes spent eliminating bugs or...

Social:haus warns of 'reputational risk' from password hacks

Authored by Socialhaus
Posted: Fri, 07/12/2013 - 10:54am

Businesses that use online resources are being warned that they risk serious reputational damage if they do not keep on top of their password security according to Devon-based training and marketing agency, Social:haus.

The hacking of social, gaming and other online platforms and resources is nothing new and Social:haus CEO, James Barisic, says that it is the most likely cause of a noticeable spike in the number of hacked Twitter and Facebook accounts appearing online – and an increase in spam messages, including pornography and phishing attacks, appearing on social media streams...

Youth Appeal

Most people reading this blog won’t be in their teens but I wonder how many will want to appeal to the youth market but haven’t a clue how to go about it! When your customers are literally dying off the page or your products or services are just not appealing to a younger market any more it can be tempting to bury your head in the sand and hope that things will get better, but many businesses know to their cost – they don’t!

There is no magic answer but one thing’s for sure the savvy businesses know that to reach a young target market, a number of things need to be considered:...

Young Ones sails through to the next stage of Pitch it to Michon

Cheshire-based Young Ones is through to the voting stages of Pitch it to Michon, a national competition where start-up businesses can pitch to win marketing support and design worth up to £15,000.

To celebrate 30 years in business, Nottingham-based creative agency, Michon, opened up a nationwide competition to find the best new business ideas and talent. Having narrowed down the field to a lucky six, the finalists, including Young Ones, must now put together a video pitch that will be published online for the public to vote on.

Started by Chris Rea, who is about to graduate...

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